What is image optimization?

Posted by
Melissa Garner
on May 11, 2018
A keyring against a white background.

Image optimization involves making your website images useful to both visitors and search engines. This includes techniques like reducing file sizes without sacrificing quality in order to increase site speed, or providing alt text for screen readers and search engines to identify what an image is about. Learn more about CallRail’s recommended SEO best practices……

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How much should you spend on PPC? Tips for setting a budget

Posted by
Zack Bedingfield at CallRail
on March 9, 2018
Overhead shot of crowded office desk

We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign, it’s first important to figure out if running PPC for your business will even be profitable. Your margins will depend on myriad factors, and whether…

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What is SEO?

Posted by
Melissa Garner
on February 27, 2018
what-is-seo-and-how-does-it-impact-digital-marketing

What is SEO? Search engine optimization (SEO) is the set of techniques and methodologies dedicated to improving online visibility for a website’s organic search rankings. All major search engines have primary search results and set algorithms to rank organic search results based on what’s most relevant to the user’s search query. SEO involves both on…

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What is the Difference Between SEO and SEM?

Posted by
Melissa Garner
on January 16, 2018
Image of Google Analytics Campaign Dasboard

SEO (search engine optimization) is the optimization of websites in an effort to improve visibility in natural or organic search while SEM (search engine marketing) refers to paid search. SEM, also known as PPC (pay-per-click), is bidding on and paying for keywords to display ads rather than creating content targeted toward searchers in an effort…

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What is Organic Search?

Posted by
Melissa Garner
on December 19, 2017

Organic search, or unpaid search, is the technique in which search engines pull the most relevant matches for each user’s entered keywords from all of the indexed content within the internet and lists the results in order of relevance to the query rather than displaying advertisements. Organic vs Paid Organic search differs from paid search…

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How Service-Based Businesses Can Benefit from Local Marketing

Posted by
on November 8, 2017
DSquared Media logo

Guest post by Dsquared Media In the world of today, with the help of the internet, an increase in technological advancements and numerous print options, people are starting to find the services they need differently. While many service-based businesses have thrived off of word-of-mouth and referrals for years, they’re starting to realize that these efforts…

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How Do Search Engines Work?

Posted by
on October 31, 2017
analytics graph for attribution

How Do Search Engines Work? Search engines crawl websites for information, index and store the data, and then retrieve the most relevant and popular result specific to a user’s search query. Crawl Most search engines crawl through the vast expanse of material on the internet through links. “Links allow the search engines’ automated robots, called…

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