How much should you spend on PPC? Tips for setting a budget

Posted by
Zack Bedingfield at CallRail
on March 9, 2018
office desk

We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign, it’s first important to figure out if running PPC for your business will even be profitable. Your margins will depend on myriad factors, and whether…

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A Brief Guide to SEO Tracking

Posted by
on December 12, 2016

“SEO” is one of those buzzwords that many claim to understand. The reality is that SEO isn’t a cut-and-dry formula; there are seemingly infinite factors at play that can influence your website’s ability to drive traffic. The overarching goal of SEO is to make improvements to a website with the goal of boosting organic traffic…

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