What marketing KPIs should I be tracking?

Posted by
on January 10, 2018
Graphs from Call Attribution

What marketing KPIs should I be tracking? The best marketing KPIs depend on your business and industry. Some of the best potential KPIs to track include sales revenue and growth, cost per lead, customer acquisition cost, customer lifetime value, conversion rates, and more. Marketing KPIs — Key Performance Indicators — are the lifeblood of your…

Continue Reading

New data: Mobile shopping will dominate Black Friday 2017; CallRail data: Phone calls will dominate as well

Posted by
on November 17, 2017
Arrow points right to phone

Research shows increasing power of smartphones in driving holiday sales Black Friday is a big deal, regardless of whether you’re a consumer or a retailer. Astute shoppers get to enjoy deep discounts (and maybe even viral fame), while retailers see what is typically one of the most lucrative shopping days of the year. No matter…

Continue Reading

How CallRail Tools Can Enhance Inbound Sales Strategies

Posted by
on November 14, 2016

Still using the old “How did you hear about us?” line? If you are, you’re also probably very aware of the tension between your inbound sales team and the marketing department. More often than not, that question and the conversation that follows, is not captured correctly or even at all, leading to a frustrated marketing…

Continue Reading

How to Track Calls from Ads

Posted by
on October 26, 2016

Today’s most successful marketers make their decisions based on careful data capture and analysis. This is especially true when it comes to online advertising. Most PPC platforms give advertisers the ability to measure clicks, but this leaves a blindspot between the time the visitor clicks an ad and the business answers the call. Call tracking…

Continue Reading