How to guarantee shareholders understand your ROI

Posted by
on October 18, 2019
agency marketer on laptop

This guest post was written by our friends at Edison21, a digital marketing agency that specializes in PPC advertising and reporting for Shopify store owners. ROI (return on investment) is a surprisingly tricky metric to track and communicate in your digital marketing campaign. Proper ROI reporting shows if a digital campaign is working and a…

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How to calculate automotive marketing ROI for your dealership

Posted by
Nick Jackson
on June 28, 2019
laptop on car engine

According to 2017 data collected by the National Automobile Dealers Association (NADA), dealerships across the United States are spending over 55 percent of their advertising budget on internet ads. (This figure works out to an average monthly ad spend of $26,750 per month.) And this research tracks with another study of over 300 dealerships, which…

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Best practices for allocating marketing budget

Posted by
Dedra Mitchell at CallRail
on March 29, 2019

Building a marketing budget is one of your most important — and often, most daunting — responsibilities. The money in your marketing budget is finite, and how you allocate each dollar can make the difference between a thriving marketing program and a failing one. According to Econsultancy, marketing budgets have been steadily rising since 2011.…

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How to calculate ROI for campaigns, agency work, and everything in between

Posted by
on January 17, 2019
marketing roi calculations

Just as there are many different forms of marketing — agency marketing, campaign marketing, referral / relationship marketing — there’s an equally diverse range of methods for calculating ROI on those initiatives. Depending on the size and scope of the specific campaign (or the wider time period you’re measuring), ROI calculation can require anything from…

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How to Track Your Social Media ROI

Posted by
on January 2, 2018
Man holding tablet and pointing to social icon

Determining the return on investment (ROI) of your social media marketing efforts can seem like a daunting task. The internet is full of how-to guides and best practices promising results, but at the end of the day, how are you going to justify the time and money you’ve spent on social media marketing and reconcile…

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How To Score More Phone Leads With A PPC Call Tracking Plan

Posted by
on December 5, 2016

  EDITOR’S NOTE: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here.   We know how important phone leads are and how important it is to increase your call volume.  To help…

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How to measure ROI with call tracking

Posted by
on November 23, 2016

Track ROI with call tracking and analytics Return on investment, or ROI, is used to measure success over time and helps steer future business decisions. ROI is especially important when it comes to marketing. Your marketing ROI illuminates which marketing channels you should be spending money on and the tools that are worth investing in.…

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