The 8 best Google Ads ads we’ve ever seen

Posted by
on March 5, 2018
adwords logo

Crafting the perfect display ad for Google Ads (formerly AdWords) is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the…

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Optimize your Facebook Ads with call analytics

Posted by
Zack Bedingfield at CallRail
on January 25, 2018
Facebook sign in screen on a phone

Introduction [Zack] Welcome to our webinar today, “How to Supercharge Your Facebook Advertising with Call Analytics.” With me, I’ve got Madelyn Newman, our product marketing manager. And, again, my name is Zack Bedingfield, I run our search engine marketing here at CallRail. Welcome. We appreciate you all joining us today. You can see our Twitter…

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How PPC Pros Track AdWords

Posted by
Zack Bedingfield at CallRail
on November 10, 2017

Video Transcription Let’s go ahead and get started. I wanted to say, first, thanks for joining us today for our webinar, “How PPC Pros Track AdWords.”    Introductions and Housekeeping We’re really excited you joined us today. First things first, wanted to kind of go ahead and introduce ourselves before we get started. My name…

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What is ROAS?

Posted by
Zack Bedingfield at CallRail
on November 6, 2017
callrail-adwords

What is ROAS? “ROAS” is an acronym that stands for “return on ad spend.” This is a metric that advertisers use to judge the effectiveness of their advertising dollars. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads. Why is ROAS an important KPI? Calculating return on…

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What is Parallel Tracking in Google Ads?

Posted by
on November 2, 2017
Image of open laptop on table with Google Ads on screen

Updated: July 24, 2018 What is Parallel Tracking in Google Ads? Parallel tracking is a method of loading a landing page URL of an ad separately from a tracking URL, which loads in the background, in order to decrease landing page load time. Effective 2018 Google Ads will use this type of tracking by default…

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Why Google is pledging to fix its fake traffic problem

Posted by
on August 29, 2017
cellphone resting on laptop keyboard

Google has an ad fraud problem: Facing a storm of fresh criticism for serving ads to websites with fake traffic, resulting in fake clicks on ads, the web giant has pledged to crack down on this long-running issue. Google will be issuing partial refunds to those affected and promises to develop a set of diagnostic…

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Google Ads Now Lets You Bid for More Calls

Posted by
on July 27, 2017

New ‘bid adjustments’ from Google Ads (AdWords) let you pay to encourage more calls Google began a limited rollout of an Ads update yesterday that allows users to adjust their bids in order to influence how often their click-to-call ad extensions appear. Google plans to expand this update to all users by the end of…

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