From Ad to Landing Page: How to create a PPC campaign

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karissa austin photo
on July 25, 2018
A group of business people working at an office desk

No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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PPC reporting: The key metrics you need in every report

Posted by
Zack Bedingfield at CallRail
on July 10, 2018
here are the key components of a good ppc report

Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful ppc reports, all of our work is for naught. So when it comes to PPC reporting, what…

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With call tracking, ParaCore achieves agency success and stellar client retention

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on May 29, 2018
marketing agency paracore uses call tracking to help their clients see accurate reports

Recently, CallRail held our first-ever Case Study Webinar. We conducted a live interview with Adam Arkfeld, the founder and president of ParaCore, a digital marketing agency based out of Tempe, Arizona. Now, if you’ve been following the CallRail blog, you’re probably already familiar with our case studies. (After all, you’re reading one right now!) We…

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How much should you spend on PPC? Tips for setting a budget

Posted by
Zack Bedingfield at CallRail
on March 9, 2018
Overhead shot of crowded office desk

We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign, it’s first important to figure out if running PPC for your business will even be profitable. Your margins will depend on myriad factors, and whether…

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The 8 best AdWords ads we’ve ever seen

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on March 5, 2018
adwords logo

Crafting the perfect display ad for Google AdWords is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the viewer to…

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With Bing, AdWords, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

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on February 7, 2018
A man looks up at the rising line of a graph painted on the wall in front of him.

There’s no shortage of digital marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current AdWords ranking algorithm becomes less valuable when Google changes…

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What is ROAS?

Posted by
Zack Bedingfield at CallRail
on November 6, 2017
callrail-adwords

What is ROAS? “ROAS” is an acronym that stands for “return on ad spend.” This is a metric that advertisers use to judge the effectiveness of their advertising dollars. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads. Why is ROAS an important KPI? Calculating return on…

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