Top must-follow Twitter chats for inbound marketers

Posted by
amber guidry headshot
on June 11, 2019

Twitter chats are an easy way to network and build industry connections without the cost of a conference pass or even having to leave your desk. Additionally, they provide a platform for amplification and establishing authority in the industry, giving your company an edge in the thought leadership process. Even with the recent decline, Twitter…

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With Bing, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

Posted by
on March 22, 2019
A man looks up at the rising line of a graph painted on the wall in front of him.

There’s no shortage of PPC marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current Google Ads (AdWords) ranking algorithm becomes less valuable when…

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PPC reporting: The key metrics you need in every report

Posted by
Zack Bedingfield at CallRail
on February 6, 2019
here are the key components of a good ppc report

Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful PPC reports, all of our work is for naught. Going from PPC campaign creation to bid, to clicks…

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Client reporting 101

Posted by
Zack Bedingfield at CallRail
on December 7, 2018

Introduction [Anna] All right. So, again, thank you, everyone, for your patience. We’re really excited for today’s webinar. And it’s going to focus primarily on client reporting, so proving the effectiveness of your marketing for your clients, or maybe you work at an agency, maybe you have some in-house responsibilities, like a RPPC manager. And…

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From Ad to Landing Page: How to create a PPC campaign

Posted by
karissa austin photo
on July 25, 2018
A group of business people working at an office desk

No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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Improve local targeting efforts and drive more revenue

Posted by
Melissa Garner
on June 12, 2018
how ppc agencies can help businesses beyond just running ads

Introduction [Anna] Hey, everybody. It looks like we’ve got everyone on the line. Thank you guys so much for joining us today. We’re going to talk through “Five Ways to Improve your Local PPC Marketing.” So, my name is Anna Niles. I am a product marketing manager here at CallRail and I am joining Zack…

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With call tracking, ParaCore achieves agency success and stellar client retention

Posted by
on May 29, 2018
marketing agency paracore uses call tracking to help their clients see accurate reports

Recently, CallRail held our first-ever Case Study Webinar. We conducted a live interview with Adam Arkfeld, the founder and president of ParaCore, a digital marketing agency based out of Tempe, Arizona. Now, if you’ve been following the CallRail blog, you’re probably already familiar with our case studies. (After all, you’re reading one right now!) We…

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