How much should you spend on PPC? Tips for setting a budget

Posted by
Zack Bedingfield at CallRail
on March 9, 2018
office desk

We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign, it’s first important to figure out if running PPC for your business will even be profitable. Your margins will depend on myriad factors, and whether…

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The 8 best AdWords ads we’ve ever seen

Posted by
on March 5, 2018
adwords logo

Crafting the perfect display ad for Google AdWords is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the viewer to…

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With Bing, AdWords, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

Posted by
on February 7, 2018
Man looks at graph

There’s no shortage of digital marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current AdWords ranking algorithm becomes less valuable when Google changes…

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Google Adwords Now Lets You Bid for More Calls

Posted by
on July 27, 2017

New ‘bid adjustments’ from Google AdWords let you pay to encourage more calls Google began a limited rollout of an AdWords update yesterday that allows users to adjust their bids in order to influence how often their click-to-call ad extensions appear. Google plans to expand this update to all users by the end of the…

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How To Score More Phone Leads With A PPC Call Tracking Plan

Posted by
on December 5, 2016

  EDITOR’S NOTE: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a day in your inbox. You should subscribe here.   We know how important phone leads are and how important it is to increase your call volume.  To help…

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