The missing metric: Why call tracking is a must for total attribution

Posted by
Dedra Mitchell at CallRail
on August 24, 2018
marketers working on laptops

Pinpointing when, how, and why conversions are happening is an ongoing challenge for marketers. Determining which metrics to track in order to gain a deeper understanding of conversions is even more difficult. Fortunately, there’s a solution: Attribution modeling. Attribution modeling provides insights that can help you better gauge how leads are interacting with campaigns and…

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Call tracking systems: Key to a complete attribution ecosystem

Posted by
on March 5, 2018
Backseat image of man talking on the phone while driving

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system. Oftentimes, call tracking services and software serve as the adhesive that unites marketing efforts across all different planes. The modern marketing environment spans all devices, all mediums, and all moments in a potential buyer’s journey. A potential client…

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The Humberview Group triples inbound leads after switching to CallRail

Posted by
on November 14, 2017
The first Humberview dealer

Even the biggest automotive marketing companies can run into trouble when it comes to consistently generating high-quality leads. Like other industries where customers make big-ticket purchases, the path to conversion can stretch across weeks or months and involve plenty of research and deliberation on the buyer’s part. Without a way to properly analyze leads across…

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How Constellation Behavioral Health uses CallRail and Salesforce to solve the multi-touch attribution problem

Posted by
on September 14, 2017
salesforce integration

CBH shows how CallRail’s Salesforce integration brings attribution clarity to a challenging market Outpatient behavioral health treatment is a sensitive field in which patients seek help for mental health issues like addiction and families look for reassurance that their loved one is receiving the best possible care. In an industry like this, trust and accuracy…

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What is multi-channel attribution?

Posted by
Zack Bedingfield at CallRail
on June 6, 2017
Google Analytics Screen Shot

What is multi-channel attribution? Multi-channel attribution refers to the process of determining which marketing channels ultimately lead to a sale and giving each channel the appropriate amount of credit per its role in the sales cycle. How multi-channel attribution modeling helps marketers Multi-channel attribution helps sales and marketing teams determine which marketing channels and campaigns…

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How to measure ROI with call tracking

Posted by
on November 23, 2016

Track ROI with call tracking and analytics Return on investment, or ROI, is used to measure success over time and helps steer future business decisions. ROI is especially important when it comes to marketing. Your marketing ROI illuminates which marketing channels you should be spending money on and the tools that are worth investing in.…

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Know What Really Drives Conversions with Multichannel Attribution

Posted by
on August 4, 2016
What Really Drives Conversions

View Which Interactions Leads to Conversions Multichannel attribution might be one of the most used marketing buzzwords to date, but what’s beneath all the buzz? Marketers need to be able to see what leads to conversions, and not just the first interaction or last interaction – but every interaction in between. Multichannel attribution gives you…

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