Call Tracking Metrics: The Most Important Metrics to Measure

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on October 11, 2016

If you’re managing or marketing for a business that runs on inbound phone calls, first consider yourself lucky. Inbound calls convert at a higher rate than any other lead channel, dwarfing other web activity with¬†30 to 50 percent higher conversion rates. Second, consider implementing a call tracking service. Why? At a glance, you’ll be able…

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