What is a SWOT Analysis?

Posted by
on March 23, 2018
marketing dashboard

What is a SWOT Analysis? A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weaknesses, Opportunities, and Threats. It’s commonly used in strategic planning, where it can help businesses identify their niche in a market. Why should a business do a SWOT analysis? Every business has its own strength and…

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2017 tech news: A year in review

Posted by
on December 19, 2017
Atlanta skyline

The year 2017 has seen seismic shifts in tech, business, world events, and everything in between. Whether you’re a marketer who’s just dipping their toes into the waters of digital advertising, or whether you’re a seasoned maestro of all things Big Data, your business will almost certainly be impacted by the events of 2017. As…

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Inbound Marketing Trends for 2017

Posted by
on June 16, 2017

With a rapidly changing marketing technology landscape and new channels for communication emerging at a rising cadence, modern day marketers face increasing challenges to create campaigns that reach their audiences effectively.  In a recent study by Hubspot, marketers reported that inbound campaigns yield higher ROI than outbound efforts, but 41% of respondents couldn’t calculate that…

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