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Best practices for allocating marketing budget

Posted by
Dedra Mitchell at CallRail
on March 29, 2019

Building a marketing budget is one of your most important — and often, most daunting — responsibilities. The money in your marketing budget is finite, and how you allocate each dollar can make the difference between a thriving marketing program and a failing one. According to Econsultancy, marketing budgets have been steadily rising since 2011.…

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What marketing KPIs should I be tracking?

Posted by
on January 10, 2018
Graphs from Call Attribution

What marketing KPIs should I be tracking? The best marketing KPIs depend on your business and industry. Some of the best potential KPIs to track include sales revenue and growth, cost per lead, customer acquisition cost, customer lifetime value, conversion rates, and more. Marketing KPIs — Key Performance Indicators — are the lifeblood of your…

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How to measure email effectiveness

Posted by
Maritza Henriquez
on January 8, 2018
email on a phone

How to measure email effectiveness Email effectiveness is a broad phrase to describe the way in which marketers define success for their email campaigns. Because “success” is in the eye of the marketer, this can mean various things. Most commonly, success is tied to the meeting of goals which is why it is so important…

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