What is the difference between B2B & B2C marketing?

Posted by
Melissa Garner
on April 17, 2018
arrow pointing to phone

Good marketing is carefully tailored to its intended audience. That means there are big differences between marketing to a business (B2B marketing) and marketing to a customer (B2C marketing), including voice and tone, customer needs, and the overall buying cycle. Customer needs with B2B vs B2C marketing Businesses and individuals each have different needs to…

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What is the marketing funnel?

Posted by
amber guidry headshot
on February 22, 2018
Person highlighting information on a paper at their desk

The marketing funnel is a visual model of the customer journey, beginning with awareness of your product or service and (ideally) ending with post-sale evangelism. It outlines the process of turning your leads into customers, breaking down each stage of their journey with your brand. The funnel visual fittingly describes this process ––  marketers cast…

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