What is the marketing funnel?

Posted by
amber guidry headshot
on February 22, 2018
Person highlighting information on a paper at their desk

The marketing funnel is a visual model of the customer journey, beginning with awareness of your product or service and (ideally) ending with post-sale evangelism. It outlines the process of turning your leads into customers, breaking down each stage of their journey with your brand. The funnel visual fittingly describes this process ––  marketers cast…

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