CallRail is going to MozCon Local 2017

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on February 15, 2017

On February 27th and 28th, Team CallRail will be joining in-house, agency and consultant marketers for a dynamic local marketing and SEO conference, MozCon Local. The event will be held at the Hyatt at Olive 8, Seattle. So why are we going? We believe in empowering local marketers to create quality content and understand how…

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How to Integrate Inbound Call Tracking and Online Analytics

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on November 16, 2016

As a data-driven marketer you know how to track inbound traffic, pageviews, a website visitor’s marketing source, their path through your site and how they progress through your sales funnel. But how many of your website visitors complete their purchases offline? Phone calls are an important part of the customer journey, and in many cases…

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Optimizing AdWords for Call Tracking Insight

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on August 22, 2016

Google AdWords gives you the power to reach new and existing customers to your business each time they browse the web. As one of the top advertising tools used by marketers, Google AdWords appeases marketing budgets of all sizes and works for any business looking to track ad spend and ROI. To pack an extra punch…

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Importance of ROI: Why it matters for all businesses

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on August 18, 2016

Return on investment, better known as ROI, is a key performance indicator (KPI) that’s often used by businesses to determine profitability of an expenditure. It’s exceptionally useful for measuring success over time and taking the guesswork out of making future business decisions. The ability to calculate return on investment is extremely valuable for any business, regardless…

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