Best practices for allocating marketing budget

Posted by
Dedra Mitchell at CallRail
on March 29, 2019

Building a marketing budget is one of your most important — and often, most daunting — responsibilities. The money in your marketing budget is finite, and how you allocate each dollar can make the difference between a thriving marketing program and a failing one. According to Econsultancy, marketing budgets have been steadily rising since 2011.…

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Optimizing Google Ads for call tracking insights

Posted by
on September 4, 2018

Google Ads (formerly AdWords) helps you reach new and existing customers each time they browse the web. It’s one of the top advertising tools used by marketers and provides a huge amount of value by helping you better track your ad spend and ROI. CallRail’s Google Ads integration adds more power to your campaigns by…

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Call tracking systems: Key to a complete attribution ecosystem

Posted by
on March 5, 2018
Backseat image of man talking on the phone while driving

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system. Oftentimes, call tracking services and software serve as the adhesive that unites marketing efforts across all different planes. The modern marketing environment spans all devices, all mediums, and all moments in a potential buyer’s journey. A potential client…

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CallRail is going to MozCon Local 2017

Posted by
on February 15, 2017

On February 27th and 28th, Team CallRail will be joining in-house, agency and consultant marketers for a dynamic local marketing and SEO conference, MozCon Local. The event will be held at the Hyatt at Olive 8, Seattle. So why are we going? We believe in empowering local marketers to create quality content and understand how…

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