3 ways to get more referrals for your marketing agency

Posted by
karissa austin photo
on October 17, 2018
woman on beach with phone

Referrals make money — at least 16 percent more over the course of their relationship with your business, actually. Yet marketing agencies tend to trail behind other types of companies when it comes to formalized referral programs. Oftentimes agencies just don’t know where to start, because referral programs for services aren’t as straightforward or automated…

Continue Reading

Why clients break up with their agencies

Posted by
Dedra Mitchell at CallRail
on September 26, 2018
agency marketer meeting with client

Agencies and their clients working together is like any relationship. In the beginning, your agency is courting a potential client. You want to show why you’re the best and convince them you’re the agency for them, ensuring long-term client retention. Some potential clients are already taken, others just aren’t interested, and some decide your agency…

Continue Reading

The 3 best ways to calculate agency ROI, and how to use them

Posted by
on September 19, 2018
marketers conference table

The calculation of Return on Investment (ROI) is one of your most important responsibilities as an agency marketer. When you properly calculate your agency ROI, you’re doing more than just helping your clients measure the overall health of their business — you’re proving the value and efficacy of your work. But just as there are…

Continue Reading

How data-driven marketing makes your agency indispensable

Posted by
karissa austin photo
on September 13, 2018
agency marketer meeting

In 2018, digital marketing isn’t groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). That said, simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of agencies in…

Continue Reading

CAC and CPL 101: Why these metrics matter to agency clients

Posted by
Dedra Mitchell at CallRail
on September 10, 2018
image of businessman reviewing marketing dashboard on his laptop

Marketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze how your work is performing. Getting the…

Continue Reading

How to choose a digital marketing agency

Posted by
Melissa Garner
on September 7, 2018
arrow pointing at phone

Research what each agency offers and compare that to your needs Don’t opt for the best price, opt for the best value Determine if the agency’s work matches your industry and niche Figure out if the company is open to change and new technologies Get references and word of mouth recommendations Communicate early, openly, and…

Continue Reading

Data and analytics: The cure for agency client churn

Posted by
on September 6, 2018
Black and white image of an open macbook pro

In the fast-paced world of agency marketing, it’s easy to fixate purely on outcomes: You want to finish the campaign, fulfill the terms of your contract, and move on to the next project. But if your agency strategy doesn’t account for churn — as in, how you’re going to entice your client to renew their…

Continue Reading
Sign Up Free
(888) 907-4718 Support Sign In