How data-driven marketing makes your agency indispensable

Posted by
karissa austin photo
on September 13, 2018
agency marketer meeting

In 2018, digital marketing isn’t groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). That said, simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of agencies in…

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CAC and CPL 101: Why these metrics matter to agency clients

Posted by
Dedra Mitchell at CallRail
on September 10, 2018
image of businessman reviewing marketing dashboard on his laptop

Marketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze how your work is performing. Getting the…

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How to choose a digital marketing agency

Posted by
Melissa Garner
on September 7, 2018
arrow pointing at phone

A company might decide to outsource to a marketing agency for many reasons. They may not have the time or resources to achieve their marketing goals in-house, or they may want outside opinions and viewpoints on the best ways to improve their efforts. While in-house teams have specialized knowledge about their strengths and weaknesses, their…

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Data and analytics: The cure for agency client churn

Posted by
on September 6, 2018
Black and white image of an open macbook pro

In the fast-paced world of agency marketing, it’s easy to fixate purely on outcomes: You want to finish the campaign, fulfill the terms of your contract, and move on to the next project. But if your agency strategy doesn’t account for churn — as in, how you’re going to entice your client to renew their…

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Using attribution data for agencies: Retain clients, earn new ones, and make more money

Posted by
on August 14, 2018
using attribution data to earn more clients, grow agency revenue

We’ve all heard the buzzwords “data-driven marketing” in just about every industry article and every presentation at a marketing event. As tools for marketing attribution data and analytics have become more sophisticated and reliable, companies have come to depend on these numbers to perfect their campaigns, determine what is and isn’t driving leads, and figure…

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10 data presentation tips to prove value to your clients

Posted by
karissa austin photo
on August 14, 2018
how to present data to clients in a meaningful way

You know the expression, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” There’s an equivalent when it comes to data presentation: “If you put compelling data into a mediocre presentation, will your clients be convinced to keep you on retainer?” When digging through…

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How CallRail and Digible helped a client cut CPL by 33%

Posted by
on April 9, 2018
this agency used callrail to help cut a client's CPL by 33 percent

Real estate marketing for rental properties can be similar to working with a franchise. You’ll serve many individual businesses who have similar strategic goals, yet also have their own unique quirks owing to geography, demographics, and the management style of their owner-operators. Digible is a Denver-based digital marketing agency specializing in advertising campaigns for multi-family…

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Automate and customize customer invoicing with these powerful new features

Posted by
on February 7, 2018
Three people working on marketing strategy

Call tracking can be an extremely lucrative revenue stream for your marketing agency. Reselling a service like CallRail can help you show your clients what’s working, and what’s not, while providing them with valuable information about their callers and leads. And if you’re a marketing agency selling call tracking services, then you understand how important…

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