What is sales prospecting?

Posted by
Nick Jackson
on July 18, 2019
origami boats

Sales prospecting is the process of identifying potential new customers and proactively reaching out to them with cold calls, emails, and social messaging in an effort to convert them into paying customers. For most businesses, this is typically done by representatives of the sales team. Why businesses should use outbound marketing, not just inbound Inbound…

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What is lead tracking?

Posted by
Jules Tompkins at CallRail
on April 2, 2019
woman sitting outside drinking coffee at a table calling a business that uses lead tracking

Lead tracking is the process of determining the source of leads, actively monitoring where leads are in the sales and marketing funnel, and pursuing the appropriate actions to move the lead to the next stage and close the sale. Jules Tompkins and Carolyn Lyden contributed to this post. Why do sales and marketing need lead…

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