What is the marketing funnel?

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on February 22, 2018
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The marketing funnel is a visual model of the customer journey, beginning with awareness of your product or service and (ideally) ending with post-sale evangelism. It outlines the process of turning your leads into customers, breaking down each stage of their journey with your brand. The funnel visual fittingly describes this process ––  marketers cast…

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Use Form Tracking to Capitalize On Your Inbound Leads

Posted by
on January 4, 2018
Origami Boats

More and more potential customers are using web-based methods to communicate with businesses or signal interest. These days, when a user submits a form through your website, they often expect lightning-fast response times. The quality of these inbound sales leads fades rapidly, so businesses that fail to follow up while leads are warm can miss…

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How CallRail helped Pacific Lifestyle Homes rebound from bankruptcy and increase web traffic 33%

Posted by
on November 21, 2017
Keyring

“Home builders generally use online sales consultants, so most of our inbound calls are driven to two individuals in our office, then they distribute the leads out to the rest of our sales team,” said Steve Bradford, VP of Sales and Marketing at Pacific Lifestyle Homes. “In this industry, if you’re using online sales consultants and…

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B2B marketing best practices for boosting leads and sales

Posted by
on November 16, 2017
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In the not-too-distant past, B2B marketing was synonymous with rows and rows of phone desks, each staffed by an agent who made cold calls to other businesses. This is one of the most expensive and time-consuming ways to market to an audience — it has a high upfront cost for equipment and training, requires dedicated…

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How automated Keyword Spotting can help your business save time and earn more leads

Posted by
on November 10, 2017
Conversation Intelligence tree

Your business requires attention, care, and a great deal of time.  You shouldn’t have to spend hours listening to phone calls when you could be getting other things done. That’s why we created Keyword Spotting — the latest and greatest addition to CallRail’s suite of Conversation Intelligence tools. This feature uses advanced automation and artificial intelligence…

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Top Three Reasons CallRail is a Must for Marketing Agencies

Posted by
on September 5, 2017
Inbound Marketing Strategies

Having owned an inbound marketing agency for over 8+ years now, I can confidently say that accurate data and conversion metrics are almost always near the top of any marketer’s priority list. It’s what allows us to see what’s profitable, and what’s failing. However, I’m shocked at how many “marketing professionals” seem to be content…

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What is Call Monitoring?

Posted by
on June 13, 2017
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What is Call Monitoring? Call monitoring is the process of listening to live or previously recorded calls in order to audit the performance of call representatives, improve sales or marketing efforts, score the call for leads, and/or develop sales or support strategies. Who Uses Call Monitoring? We’ve all probably heard the automated message when we’ve…

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