What is sales prospecting?

Posted by
Nick Jackson
on July 18, 2019
origami boats

Sales prospecting is the process of identifying potential new customers and proactively reaching out to them with cold calls, emails, and social messaging in an effort to convert them into paying customers. For most businesses, this is typically done by representatives of the sales team. Why businesses should use outbound marketing, not just inbound Inbound…

Continue Reading


What is lead tracking?

Posted by
Jules Tompkins at CallRail
on April 2, 2019
woman sitting outside drinking coffee at a table calling a business that uses lead tracking

Lead tracking is the process of determining the source of leads, actively monitoring where leads are in the sales and marketing funnel, and pursuing the appropriate actions to move the lead to the next stage and close the sale. Jules Tompkins and Carolyn Lyden contributed to this post. Why do sales and marketing need lead…

Continue Reading


How automated Keyword Spotting can help your business save time and earn more leads

Posted by
on November 10, 2018
Conversation Intelligence tree

Your business requires attention, care, and a great deal of time.  You shouldn’t have to spend hours listening to phone calls when you could be getting other things done. That’s why we created Keyword Spotting — the latest and greatest addition to CallRail’s suite of Conversation Intelligence tools. This feature uses advanced automation and artificial intelligence…

Continue Reading

What is call monitoring?

Posted by
on June 13, 2018
woman making call with bluetooth headset sitting in front of laptop

What is Call Monitoring? Call monitoring is the process of listening to live or previously recorded calls in order to audit the performance of call representatives, improve sales or marketing efforts, score the call for leads, and/or develop sales or support strategies. Who Uses Call Monitoring? We’ve all probably heard the automated message when we’ve…

Continue Reading

Call tracking systems: Key to a complete attribution ecosystem

Posted by
on March 5, 2018
Backseat image of man talking on the phone while driving

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system. Oftentimes, call tracking services and software serve as the adhesive that unites marketing efforts across all different planes. The modern marketing environment spans all devices, all mediums, and all moments in a potential buyer’s journey. A potential client…

Continue Reading

What is the marketing funnel?

Posted by
amber guidry headshot
on February 22, 2018
Person highlighting information on a paper at their desk

The marketing funnel is a visual model of the customer journey, beginning with awareness of your product or service and (ideally) ending with post-sale evangelism. It outlines the process of turning your leads into customers, breaking down each stage of their journey with your brand. The stages of the marketing funnel most commonly look like…

Continue Reading