What is lead tracking?

Posted by
Jules Tompkins at CallRail
on April 2, 2019
woman sitting outside drinking coffee at a table calling a business that uses lead tracking

Lead tracking is the process of determining the source of leads, actively monitoring where leads are in the sales and marketing funnel, and pursuing the appropriate actions to move the lead to the next stage and close the sale. Jules Tompkins and Carolyn Lyden contributed to this post. Why do sales and marketing need lead…

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How to measure ROI with call tracking

Posted by
on November 23, 2016

Track ROI with call tracking and analytics Return on investment, or ROI, is used to measure success over time and helps steer future business decisions. ROI is especially important when it comes to marketing. Your marketing ROI illuminates which marketing channels you should be spending money on and the tools that are worth investing in.…

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