How Constellation Behavioral Health uses CallRail and Salesforce to solve the multi-touch attribution problem

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on September 14, 2017
salesforce integration

CBH shows how CallRail’s Salesforce integration brings attribution clarity to a challenging market Outpatient behavioral health treatment is a sensitive field in which patients seek help for mental health issues like addiction and families look for reassurance that their loved one is receiving the best possible care. In an industry like this, trust and accuracy…

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Top Three Reasons CallRail is a Must for Marketing Agencies

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on September 5, 2017
Inbound Marketing Strategies

Having owned an inbound marketing agency for over 8+ years now, I can confidently say that accurate data and conversion metrics are almost always near the top of any marketer’s priority list. It’s what allows us to see what’s profitable, and what’s failing. However, I’m shocked at how many “marketing professionals” seem to be content…

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Customer Highlight: Learn How Recovery Brands Uses CallRail’s API to enhance Their CRM

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on August 4, 2017
call tracking and recording

Interview with Daniel Bower, Business Intelligence Analyst, Recovery Brands Talk a little bit about what Recovery Brands does. What is your role at the company? Recovery Brands serves families and individuals struggling with addiction and seeking treatment. We facilitate meaningful connections between individuals seeking treatment and facilities that can provide care. As a leading publisher of…

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Customer Highlight: How Factor Finders Uses CallRail

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on July 19, 2017

Interview with Autumn Dlugoz, Marketing Manager, Factor Finders, LLC1 Talk a little bit about what Factor Finders does. What is your role at the company? We’re a business-to-business funding intermediary that matches small business owners with the best funding company for their needs. When a customer contacts us, we take the time to talk to them…

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How to Integrate Inbound Call Tracking and Online Analytics

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on November 16, 2016
Image of two women sitting outside coffee shop with laptops and coffee

As a data-driven marketer you know how to track inbound traffic, pageviews, a website visitor’s marketing source, their path through your site and how they progress through your sales funnel. But how many of your website visitors complete their purchases offline? Phone calls are an important part of the customer journey, and in many cases…

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Prove Marketing Influence with CallRail for Salesforce

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on August 15, 2016

In today’s connected world, every customer interaction matters. Unfortunately, too many marketers make the mistake of only tracking prospects’ online path to purchase, leaving a glaring hole in their attribution data when someone picks up the phone and calls. Luckily, with the right technology, there’s a fix for that gap in your lead attribution. CallRail’s…

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