How to use the Call Flow Builder to maximize inbound leads

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on December 21, 2017
Red arrow points to red phone

The Call Flow Builder from CallRail increases the power and flexibility of your tracking numbers by routing every call to the right person, every time. Loaded with functionality and customization options, the Call Flow Builder saves you time and money while serving as a robust Interactive Voice Response (IVR) solution for your business. Whether you’re…

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What is Data-Driven Marketing?

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on December 7, 2017
Graphs from Call Attribution

What is Data-Driven Marketing? Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service. The data used for this kind of advertising can range from market research for identifying a target audience, to sales and customer interaction data. Advancements in marketing technology over the…

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What is Inbound Marketing?

Posted by
amber guidry headshot
on November 16, 2017

What is Inbound Marketing? Inbound marketing is the process of persuading the buyers to come to you—it’s where we as marketers meet our audience and engage with them on their own terms. In short, inbound marketing is a modern, data-driven approach with many facets that work in tandem to attract people to your brand, which…

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What is A/B Testing?

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on November 8, 2017
overhead view of laptop

What is A/B Testing? A/B testing means experimenting with two versions of a website, app, or other marketing property to determine which version best achieves the goals and proves the hypotheses of the experiment. Marketers often refer to A/B testing as split testing. The split refers to the fact that there are two versions of…

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The Top Sessions and Speakers at Inbound 2017

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on October 5, 2017
Inbound 2017 main hall

Team CallRail just got back from Inbound 2017 in Boston, MA, and we’re still reeling from all the excellent panels, speakers, and events. There were so many excellent talks to attend, with industry leaders speaking on hot new trends, the latest and greatest marketing technology, advice for aspiring creatives, and even hosting Q&As on how…

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Inbound 2017: The top trends spotted by CallRail

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on October 4, 2017
Inbound 2017 main hall

Inbound 2017 returned to Boston, MA, last week, for the sixth annual event hosted by inbound marketing software provider Hubspot. More than just a marketing conference, Inbound is part Ted Talk, part social mixer, and part seminar on cutting-edge marketing tactics and technology.  And there were plenty of talks and panels offered for professionals of…

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Top Three Reasons CallRail is a Must for Marketing Agencies

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on September 5, 2017
Inbound Marketing Strategies

Having owned an inbound marketing agency for over 8+ years now, I can confidently say that accurate data and conversion metrics are almost always near the top of any marketer’s priority list. It’s what allows us to see what’s profitable, and what’s failing. However, I’m shocked at how many “marketing professionals” seem to be content…

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Top Five Twitter Chats for Inbound Marketers

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amber guidry headshot
on June 22, 2017

Twitter chats are an easy way to network and build industry connections without the cost of a conference pass or even having to leave your desk. Additionally, they provide a platform for amplification and establishing authority in the industry, giving your company an edge in the thought leadership process. Twitter has 313 million monthly active…

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Inbound Marketing Trends for 2017

Posted by
on June 16, 2017

With a rapidly changing marketing technology landscape and new channels for communication emerging at a rising cadence, modern day marketers face increasing challenges to create campaigns that reach their audiences effectively.  In a recent study by Hubspot, marketers reported that inbound campaigns yield higher ROI than outbound efforts, but 41% of respondents couldn’t calculate that…

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