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What is a Google Forwarding Number?

Posted by
Zack Bedingfield at CallRail
on March 15, 2017

What is a Google Forwarding Number? A Google forwarding number is a temporary phone number assigned to a Google Ads (formerly AdWords) call extension that simply forwards calls to an advertiser’s phone number for the purpose of tracking call conversions. In addition to allowing calls to be tracked as conversions, the number also allows for…

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Your 2017 Marketing Strategy Forecast

Posted by
on December 29, 2016

As we come to the end of another year of digital marketing, it’s safe to say the more things change the more they stay the same. Inbound still reigns, and driving new leads and conversions to your website is still one of the main focuses for marketers in this year and the next. But what…

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Which Google Searches Make Your Phone Ring?

Posted by
on September 21, 2015

You know how valuable phone calls are to your business. You know that a ringing phone is better than a click on an online form any day. The problem is, you don’t know what is making some people call, and why others aren’t calling. Even if you have some level of call tracking, the odds…

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