What is a first time caller?

Posted by
on May 24, 2018
someone talking on an iphone

A first time caller is someone who has never called your business before. In call tracking, these new callers can represent an important segment of people for which sales and marketing teams can tailor information and strategies to ensure a good caller experience. Why are first time callers important? For some businesses, it’s important to…

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I just created my first call tracking number. Now what?

Posted by
on February 22, 2018

What should you do after creating your first tracking number in CallRail? Here are some next steps you can take to ensure you get the most out of call tracking: Add users to your account Create call notification and summary emails for real-time alerts Integrate with Google Analytics to sync call data into your Analytics…

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Customer Highlight: How Factor Finders Uses CallRail

Posted by
on July 19, 2017

Interview with Autumn Dlugoz, Marketing Manager, Factor Finders, LLC1 Talk a little bit about what Factor Finders does. What is your role at the company? We’re a business-to-business funding intermediary that matches small business owners with the best funding company for their needs. When a customer contacts us, we take the time to talk to them…

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Home Service Providers: Marketing Best Practices for Web and Beyond

Posted by
on April 21, 2017

The U.S. home services industry spans hundreds of professions including locksmiths, HVAC professionals, plumbers, electricians, building and construction professionals, and repairers. These contractors and specialists brought in an estimated $400 billion to $800 billion in revenue in 2016. As tech giants like Google and Amazon emerge as key players in this industry, it’s more important…

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Google to Change Exact Match Keywords Once Again

Posted by
Zack Bedingfield at CallRail
on March 21, 2017

Expanding on their definition of exact match “close variants” in Google Ads( formerly AdWords), a recent update by Google announced that close variants will soon ignore word order and function words (in, to, for, but, a, the, etc.) and other words that wouldn’t change the intent behind a search query. For the unfamiliar, the close…

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