I just created my first call tracking number. Now what?

Posted by
on February 22, 2018

What should you do after creating your first tracking number in CallRail? Here are some next steps you can take to ensure you get the most out of call tracking: Add users to your account Create call notification and summary emails for real-time alerts Integrate with Google Analytics to sync call data into your Analytics…

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Customer Highlight: How Factor Finders Uses CallRail

Posted by
on July 19, 2017

Interview with Autumn Dlugoz, Marketing Manager, Factor Finders, LLC1 Talk a little bit about what Factor Finders does. What is your role at the company? We’re a business-to-business funding intermediary that matches small business owners with the best funding company for their needs. When a customer contacts us, we take the time to talk to them…

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Home Service Providers: Marketing Best Practices for Web and Beyond

Posted by
on April 21, 2017

The U.S. home services industry spans hundreds of professions including locksmiths, HVAC professionals, plumbers, electricians, building and construction professionals, and repairers. These contractors and specialists brought in an estimated $400 billion to $800 billion in revenue in 2016. As tech giants like Google and Amazon emerge as key players in this industry, it’s more important…

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Google to Change Exact Match Keywords Once Again

Posted by
Zack Bedingfield at CallRail
on March 21, 2017

Expanding on their definition of exact match “close variants” in AdWords, a recent update by Google announced that close variants will soon ignore word order and function words (in, to, for, but, a, the, etc.) and other words that wouldn’t change the intent behind a search query. For the unfamiliar, the close variants update expanded…

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Google Algo and AdWords Changes to Watch in 2017

Posted by
on March 16, 2017

Google AdWords and Algorithm Changes to Watch in 2017 By some reports, Google controls nearly two-thirds of the organic search industry. This means that two-thirds of consumers trust Google to help them find a restaurant nearby or the best lawn mower or a pet groomer. If you are not paying attention to the changes they…

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