From Ad to Landing Page: How to create a PPC campaign

Posted by
karissa austin photo
on July 25, 2018
A group of business people working at an office desk

No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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How much should you spend on PPC? Tips for setting a budget

Posted by
Zack Bedingfield at CallRail
on March 9, 2018
Overhead shot of crowded office desk

We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign, it’s first important to figure out if running PPC for your business will even be profitable. Your margins will depend on myriad factors, and whether…

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Feature Update: Send a call’s value to Google Ads

Posted by
on March 7, 2018
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CallRail’s Google Ads integration (previously AdWords) is one of our most popular features. Sending phone conversions directly into Google Ads helps marketers achieve full attribution for their PPC spend and make better optimization decisions about their paid campaigns. Another benefit of activating CallRail’s direct integration with the Google Ads API is the ability to match…

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The 8 best Google Ads ads we’ve ever seen

Posted by
on March 5, 2018
adwords logo

Crafting the perfect display ad for Google Ads (formerly AdWords) is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the…

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How CallRail helped Pacific Lifestyle Homes rebound from bankruptcy and increase web traffic 33%

Posted by
on November 21, 2017
Keyring

“Home builders generally use online sales consultants, so most of our inbound calls are driven to two individuals in our office, then they distribute the leads out to the rest of our sales team,” said Steve Bradford, VP of Sales and Marketing at Pacific Lifestyle Homes. “In this industry, if you’re using online sales consultants and…

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Why Google is pledging to fix its fake traffic problem

Posted by
on August 29, 2017
cellphone resting on laptop keyboard

Google has an ad fraud problem: Facing a storm of fresh criticism for serving ads to websites with fake traffic, resulting in fake clicks on ads, the web giant has pledged to crack down on this long-running issue. Google will be issuing partial refunds to those affected and promises to develop a set of diagnostic…

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Google Ads Now Lets You Bid for More Calls

Posted by
on July 27, 2017

New ‘bid adjustments’ from Google Ads (AdWords) let you pay to encourage more calls Google began a limited rollout of an Ads update yesterday that allows users to adjust their bids in order to influence how often their click-to-call ad extensions appear. Google plans to expand this update to all users by the end of…

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