From Ad to Landing Page: How to create a PPC campaign

Posted by
karissa austin photo
on July 25, 2018
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No matter how well you target your PPC campaigns, poorly designed ads and landing pages can make or break their success. The steps below will help you craft a high-converting PPC campaign, from first click to conversion. Step 1: Writing a PPC ad Before you start crafting your PPC landing page, you need to make…

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What is a call extension?

Posted by
Zack Bedingfield at CallRail
on April 14, 2018
what is a call extension?

What is a call extension? A call extension is an ad extension in Google Ads (formerly AdWords) that will show your phone number alongside your ad and encourage prospects to call your directly. On mobile this can show up as a “click-to-call” button. How does a call extension work? One of many “ad extensions” you…

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Feature Update: Send a call’s value to Google Ads

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on March 7, 2018
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CallRail’s Google Ads integration (previously AdWords) is one of our most popular features. Sending phone conversions directly into Google Ads helps marketers achieve full attribution for their PPC spend and make better optimization decisions about their paid campaigns. Another benefit of activating CallRail’s direct integration with the Google Ads API is the ability to match…

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The 8 best Google Ads ads we’ve ever seen

Posted by
on March 5, 2018
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Crafting the perfect display ad for Google Ads (formerly AdWords) is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the…

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Why Google is pledging to fix its fake traffic problem

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on August 29, 2017
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Google has an ad fraud problem: Facing a storm of fresh criticism for serving ads to websites with fake traffic, resulting in fake clicks on ads, the web giant has pledged to crack down on this long-running issue. Google will be issuing partial refunds to those affected and promises to develop a set of diagnostic…

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Google Ads Now Lets You Bid for More Calls

Posted by
on July 27, 2017

New ‘bid adjustments’ from Google Ads (AdWords) let you pay to encourage more calls Google began a limited rollout of an Ads update yesterday that allows users to adjust their bids in order to influence how often their click-to-call ad extensions appear. Google plans to expand this update to all users by the end of…

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