What is image optimization?

Posted by
Melissa Garner
on May 11, 2018
key ring

Image optimization involves making your website images useful to both visitors and search engines. This includes techniques like reducing file sizes without sacrificing quality in order to increase site speed, or providing alt text for screen readers and search engines to identify what an image is about. Learn more about CallRail’s recommended SEO best practices……

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What is SIP routing?

Posted by
Melissa Garner
on April 30, 2018
woman holding smartphone

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. How SIP routing works Massive amounts of data are sent across worldwide networks in real-time; SIP routing leverages these transmissions to allow user to establish…

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What is the difference between B2B & B2C marketing?

Posted by
Melissa Garner
on April 17, 2018
arrow pointing to phone

Good marketing is carefully tailored to its intended audience. That means there are big differences between marketing to a business (B2B marketing) and marketing to a customer (B2C marketing), including voice and tone, customer needs, and the overall buying cycle. Customer needs with B2B vs B2C marketing Businesses and individuals each have different needs to…

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What is conversation analytics?

Posted by
Melissa Garner
on April 2, 2018
robot holds smartphone

Conversation analytics is the study of transcribed dialogue from a phone call of two or more people in order to gain insights on customer behavior. By collecting this data, marketers can better understand and target leads. How does conversation analytics work? Conversation analytics requires several moving parts in order to turn conversation into data. The…

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What is call metadata?

Posted by
Melissa Garner
on March 29, 2018
hand holding lightbulb

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller’s phone number, and call recipient’s phone number. Call metadata gives marketers helpful information about leads. How is call metadata collected? Call metadata is collected automatically, so there’s no way for a caller to alter the information…

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What is a SWOT Analysis?

Posted by
on March 23, 2018
marketing dashboard

What is a SWOT Analysis? A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weaknesses, Opportunities, and Threats. It’s commonly used in strategic planning, where it can help businesses identify their niche in a market. Why should a business do a SWOT analysis? Every business has its own strength and…

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What is Organic Search?

Posted by
Melissa Garner
on December 19, 2017

Organic search, or unpaid search, is the technique in which search engines pull the most relevant matches for each user’s entered keywords from all of the indexed content within the internet and lists the results in order of relevance to the query rather than displaying advertisements. Organic vs Paid Organic search differs from paid search…

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What is Inbound Marketing?

Posted by
on November 16, 2017

What is Inbound Marketing? Inbound marketing is the process of persuading the buyers to come to you—it’s where we as marketers meet our audience and engage with them on their own terms. In short, inbound marketing is a modern, data-driven approach with many facets that work in tandem to attract people to your brand, which…

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What is Native Advertising?

Posted by
on April 11, 2017
man measuring native advertising in google analytics

What is Native Advertising? Native advertising is sponsored content that appears to be part of an online or offline publication’s regular, unsponsored content such as articles, blogs, reviews, news, and more. What does native advertising look like? Native advertising blends into the regular publishing format of a media outlet so as to appear to be…

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