What is lead generation?

Posted by
Melissa Garner
on August 13, 2019
CallRail form tracking

Lead generation is a marketing strategy that aims to generate interest in a product or service from prospective customers and turn them into qualified leads ready to make a purchase.   The importance of lead generation Lead generation is a critical marketing strategy for sustainable long-term business growth as it not only works to generate…

Continue Reading

What is sales prospecting?

Posted by
Nick Jackson
on July 18, 2019
origami boats

Sales prospecting is the process of identifying potential new customers and proactively reaching out to them with cold calls, emails, and social messaging in an effort to convert them into paying customers. For most businesses, this is typically done by representatives of the sales team. Why businesses should use outbound marketing, not just inbound Inbound…

Continue Reading

What is conversation analytics?

Posted by
Melissa Garner
on April 2, 2019
Robot hands holding a smartphone.

Conversation analytics is the evaluation of voice data from phone calls between two or more people in order to gain insights on customer behavior. By recording and transcribing call data, marketers can better understand and target leads. How does conversation analytics work? Conversation analytics requires several moving parts in order to turn conversation into data.…

Continue Reading

What is internal linking?

Posted by
Melissa Garner
on October 10, 2018
marketer looking at cellphone

Internal linking is the use of hyperlinks that target and lead to other sites within the same domain, as a way to drive visitors from one page to another. Why is internal linking important to your site? As usual, all roads lead back to SEO. Links have been and continue to be ranking factors in…

Continue Reading

How to choose a digital marketing agency

Posted by
Melissa Garner
on September 7, 2018
arrow pointing at phone

Research what each agency offers and compare that to your needs Don’t opt for the best price, opt for the best value Determine if the agency’s work matches your industry and niche Figure out if the company is open to change and new technologies Get references and word of mouth recommendations Communicate early, openly, and…

Continue Reading

What is VoIP?

Posted by
on August 21, 2018
A red arrow pointing right to a corded phone receiver

A virtual phone number is a number that isn’t associated with any specific phone line, and is used to route calls to the proper receiver. These calls can then be rerouted to a phone line, app, site, or voicemail inbox. A virtual phone number works in the same way as a mall directory or guest…

Continue Reading

What is HIPAA?

Posted by
Melissa Garner
on August 10, 2018
A doctor holding a stethoscope

HIPAA, which stands for the Health Insurance Portability and Accountability Act of 1996, is a US law which establishes privacy standards that protect patients’ medical records and other health information provided to health plans, doctors, hospitals and other health care providers. What is PHI? Protected Health Information (PHI) under HIPAA Privacy Rule provides federal protections…

Continue Reading

What is Geo-Routing?

Posted by
Melissa Garner
on August 2, 2018
Top-down view of woman walking in the street while using her mobile phone with a map onscreen

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller. With geo-reouting, callers are automatically routed according to the area code provided through caller ID, by manually entering the zip code of where they are located. Benefits of Geo-routing for Franchises With more…

Continue Reading

What is a first time caller?

Posted by
on May 24, 2018
someone talking on an iphone

A first time caller is someone who has never called your business before. In call tracking, these new callers can represent an important segment of people for which sales and marketing teams can tailor information and strategies to ensure a good caller experience. Why are first time callers important? For some businesses, it’s important to…

Continue Reading