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How to measure email effectiveness

Posted by
Maritza Henriquez
on January 8, 2018
email on a phone

How to measure email effectiveness Email effectiveness is a broad phrase to describe the way in which marketers define success for their email campaigns. Because “success” is in the eye of the marketer, this can mean various things. Most commonly, success is tied to the meeting of goals which is why it is so important…

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What is the CAN-SPAM Act?

Posted by
on November 28, 2017
email on a phone

What is the CAN-SPAM Act? The CAN-SPAM Act stands for Controlling the Assault of Non-Solicited Pornography And Marketing. Signed into law in the United States in late 2003, CAN-SPAM is the first such law to establish a nationwide set of standards for the sending of commercial email. Under CAN-SPAM, the FTC (Federal Trade Commission) is…

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Building Relationships Through Email Marketing

Posted by
amber guidry headshot
on June 8, 2017

Team CallRail had the awesome opportunity of attending this year’s Digital Summit Series in Atlanta. The two-day conference held multiple sessions on digital marketing strategy and best practices, boasting speakers from big names like Google, Facebook, and eBay. While several aspects of digital strategy were covered, one of the most prevalent topics was email marketing. Email marketing…

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