2017 tech news: A year in review

Posted by
on December 19, 2017
Atlanta skyline

The year 2017 has seen seismic shifts in tech, business, world events, and everything in between. Whether you’re a marketer who’s just dipping their toes into the waters of digital advertising, or whether you’re a seasoned maestro of all things Big Data, your business will almost certainly be impacted by the events of 2017. As…

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What is Data-Driven Marketing?

Posted by
on December 7, 2017
Graphs from Call Attribution

What is Data-Driven Marketing? Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service. The data used for this kind of advertising can range from market research for identifying a target audience, to sales and customer interaction data. Advancements in marketing technology over the…

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