Understanding the pros and cons of multichannel marketing

Posted by
karissa austin photo
on January 2, 2019
laptop surrounded by marketing channel icons

Gone are the days of old-school marketing where business ads were limited to billboards, radio, and print. In today’s digital world there are more channels than ever you can use to reach your customers, but multichannel marketing has its own pros and cons that are worth considering. Pros of multichannel marketing 1) Diversify your audience…

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