The 3 best ways to calculate agency ROI, and how to use them

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on September 19, 2018
marketers conference table

The calculation of Return on Investment (ROI) is one of your most important responsibilities as an agency marketer. When you properly calculate your agency ROI, you’re doing more than just helping your clients measure the overall health of their business — you’re proving the value and efficacy of your work. But just as there are…

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How data-driven marketing makes your agency indispensable

Posted by
karissa austin photo
on September 13, 2018
agency marketer meeting

In 2018, digital marketing isn’t groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). That said, simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of agencies in…

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CAC and CPL 101: Why these metrics matter to agency clients

Posted by
Dedra Mitchell at CallRail
on September 10, 2018
image of businessman reviewing marketing dashboard on his laptop

Marketers that aren’t working on a million things at once just don’t exist. (And honestly, do we even want them to?) The ability to wear different hats is an admirable, sought-after trait in this competitive domain. But it can be complicated to manage multiple projects and thoroughly analyze how your work is performing. Getting the…

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How to choose a digital marketing agency

Posted by
Melissa Garner
on September 7, 2018
arrow pointing at phone

A company might decide to outsource to a marketing agency for many reasons. They may not have the time or resources to achieve their marketing goals in-house, or they may want outside opinions and viewpoints on the best ways to improve their efforts. While in-house teams have specialized knowledge about their strengths and weaknesses, their…

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Data and analytics: The cure for agency client churn

Posted by
on September 6, 2018
Black and white image of an open macbook pro

In the fast-paced world of agency marketing, it’s easy to fixate purely on outcomes: You want to finish the campaign, fulfill the terms of your contract, and move on to the next project. But if your agency strategy doesn’t account for churn — as in, how you’re going to entice your client to renew their…

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With call tracking, ParaCore achieves agency success and stellar client retention

Posted by
on May 29, 2018
marketing agency paracore uses call tracking to help their clients see accurate reports

Recently, CallRail held our first-ever Case Study Webinar. We conducted a live interview with Adam Arkfeld, the founder and president of ParaCore, a digital marketing agency based out of Tempe, Arizona. Now, if you’ve been following the CallRail blog, you’re probably already familiar with our case studies. (After all, you’re reading one right now!) We…

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How CallRail and Digible helped a client cut CPL by 33%

Posted by
on April 9, 2018
this agency used callrail to help cut a client's CPL by 33 percent

Real estate marketing for rental properties can be similar to working with a franchise. You’ll serve many individual businesses who have similar strategic goals, yet also have their own unique quirks owing to geography, demographics, and the management style of their owner-operators. Digible is a Denver-based digital marketing agency specializing in advertising campaigns for multi-family…

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