What is user experience?

Posted by
Melissa Garner
on March 19, 2018
A neon sign of CallRail's 'superhero' logo hanging in the company's office

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality that a product holds. Marketers aim to cultivate a positive user experience to increase customer loyalty to a brand. How is user experience measured? User experience can…

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