What is SIP routing?

Posted by
Melissa Garner
on April 30, 2018
woman holding smartphone

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. How SIP routing works Massive amounts of data are sent across worldwide networks in real-time; SIP routing leverages these transmissions to allow user to establish…

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What is Data-Driven Marketing?

Posted by
on December 7, 2017
Graphs from Call Attribution

What is Data-Driven Marketing? Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service. The data used for this kind of advertising can range from market research for identifying a target audience, to sales and customer interaction data. Advancements in marketing technology over the…

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