Conversational marketing: How speaking more with prospective customers drives revenue

Posted by
Zack Bedingfield at CallRail
on May 14, 2018
man looking at phone with glasses in hand

This just in: communicating with potential customers openly, honestly and as quickly as possible is beneficial to both parties. Who would have thought? Jesting aside, conversational marketing, or more generally –– engaging with customers via live chat, community forums and more –– is on the rise and I think it’s a boon for everyone involved.…

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Using Call Transcriptions to Increase Conversion Rates & Leads

Posted by
on August 25, 2017

When we talk about conversion rate optimization (CRO), we’re typically talking about getting website visitor to perform some specific action that makes them a lead for your business. This includes things like developing better landing page copy, improving traffic generation strategies, and creating an intriguing web design that drives the visitor to either fill out…

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