Optimizing Google Ads for call tracking insights

Posted by
on September 4, 2018

Google Ads (formerly AdWords) helps you reach new and existing customers each time they browse the web. It’s one of the top advertising tools used by marketers and provides a huge amount of value by helping you better track your ad spend and ROI. CallRail’s Google Ads integration adds more power to your campaigns by…

Continue Reading

The missing metric: Why call tracking is a must for total attribution

Posted by
Dedra Mitchell at CallRail
on August 24, 2018
marketers working on laptops

Pinpointing when, how, and why conversions are happening is an ongoing challenge for marketers. Determining which metrics to track in order to gain a deeper understanding of conversions is even more difficult. Fortunately, there’s a solution: Attribution modeling. Attribution modeling provides insights that can help you better gauge how leads are interacting with campaigns and…

Continue Reading


Top call tracking tips for real estate marketing

Posted by
Dan Wakefield at CallRail
on June 27, 2018
A row of colorful houses

Real estate marketing can be a tough game to play, and no one knows that better than realtors. The path to purchase is a long and winding road, one that requires plenty of research and investigation on the buyer’s part, and loads of guidance and persistence from the agent. Payoffs can be big for dedicated…

Continue Reading

Slamdot and Call Tracking: Local agency marketing, done right

Posted by
on June 18, 2018
A keyring sits against a white background

As any small business owner can tell you, the fewer vendors and moving parts you have to deal with, the better. You already have to keep track of a budget, personnel, and a near-infinite array of smaller, day-to-day business decisions. Coordinating with an external vendor is one more headache that most businesses just don’t have…

Continue Reading

What is a first time caller?

Posted by
on May 24, 2018
someone talking on an iphone

A first time caller is someone who has never called your business before. In call tracking, these new callers can represent an important segment of people for which sales and marketing teams can tailor information and strategies to ensure a good caller experience. Why are first time callers important? For some businesses, it’s important to…

Continue Reading

Using call tracking with Salesforce: All your lead data in one place

Posted by
on May 21, 2018
businessman reviews charts

What is Salesforce? Salesforce is the leading CRM (Customer Relationship Management) platform. Technology like Salesforce helps companies keep track of their customers, as well as their information, interactions, stages of sales development, and more. The CallRail integration for Salesforce adds another level by helping sales and marketing professionals keep track of their calls in the…

Continue Reading