How to Track Your Social Media ROI

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on January 2, 2018

Determining the return on investment (ROI) of your social media marketing efforts can seem like a daunting task. The internet is full of how-to guides and best practices promising results, but at the end of the day, how are you going to justify the time and money you’ve spent on social media marketing and reconcile…

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How to use the Call Flow Builder to maximize inbound leads

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on December 21, 2017
Red arrow points to red phone

The Call Flow Builder from CallRail increases the power and flexibility of your tracking numbers by routing every call to the right person, every time. Loaded with functionality and customization options, the Call Flow Builder saves you time and money while serving as a robust Interactive Voice Response (IVR) solution for your business. Whether you’re…

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How CallRail helped Pacific Lifestyle Homes rebound from bankruptcy and increase web traffic 33%

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on November 21, 2017
Keyring

“Home builders generally use online sales consultants, so most of our inbound calls are driven to two individuals in our office, then they distribute the leads out to the rest of our sales team,” said Steve Bradford, VP of Sales and Marketing at Pacific Lifestyle Homes. “In this industry, if you’re using online sales consultants and…

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How CallRail’s HIPAA features take ndp agency’s healthcare marketing to the next level

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on October 3, 2017
overhead view of laptop

When compared to most other industries, the path to conversion in the healthcare field is a long and winding road. Appointments for care or treatment first require consultations between patients, specialists, and medical practitioners, so most providers forego online registration systems in favor of an ever-reliable metric: Phone calls. Prospective patients still largely prefer to…

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UI Refresh Q&A with CallRail UX Lead Kara Kelly

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on August 17, 2017
Kara Kelly, UX Lead at CallRail

Big changes are brewing at CallRail! We’ll soon be releasing a refreshed, redesigned version of our interface. Of course, an overhaul of this size requires a lot of planning and forethought, which is where our squad of UX / UI (User Experience / User Interface) design experts comes in. We sat down with CallRail’s UX…

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15 Minutes to Improved AdWords Call Lead Engagement

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on August 14, 2017

J.P. VanderLinden is Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO. Learn more at embertribe.com. You already know that  CallRail and AdWords go together like peanut butter and jelly, like milk and cookies, like macaroni and… you get the idea. But are you taking full…

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How to Utilize Whisper Messages in Your Campaigns

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on August 10, 2017
Marketer using whisper message

It’s hard to remember a time before caller-ID, a time where we didn’t have the power to screen our calls and decide when and if we were going to answer them, send them to voicemail, or hand the receiver to someone else in the room. Whisper messages are kind of like the caller-ID of marketing campaigns.…

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