What a Macron Presidency Means for Global Tech and Marketing

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on May 16, 2017

After a hard-fought campaign, 39-year-old former investment banker Emmanuel Macron won out in the 2017 French presidential election, becoming the youngest person ever to assume the office. The campaign was marked by heated debate on globalization and international trade — issues that are sure to dominate the agenda of a Macron presidency. Macron vows that…

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A Crash Course in Effective International Marketing

Posted by
on May 10, 2017

The How-to Guide to Effective International Marketing Best practices in the international marketing space vary significantly from advertising in the U.S. In addition to the legal and regulatory differences you’ll encounter, selling overseas also requires you to navigate unfamiliar cultures and values. But don’t let that discourage you: Marketing globally isn’t just for Fortune 500…

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