What is Marketing Automation?

Posted by
Maritza Henriquez
on November 28, 2017
preparing business seo for voice search

What is Marketing Automation? Marketing automation is the software marketers use to communicate with their audiences, manage their databases, and extract valuable insight on the success of marketing efforts. It eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales. Why Do Marketers Use Automation? Email has historically been…

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Customize Call Data with Integration Triggers

Posted by
on September 1, 2016

Injecting call data into your other marketing tools is one of the most beneficial ways to get the most out of your call tracking. But when it comes to integrating your call and marketing analytics, it’s important to have the most accurate and useful data available. You don’t want unnecessary call data muddling your database. That’s why…

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