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How video drives more automotive leads

Posted by
on July 29, 2019
sports cars on highway

These days, it almost goes without saying: Video is a powerful tool for driving engagement. As Google recently reported, 69 percent of people who used YouTube when buying a car say it influenced their purchase decision. That’s more impact than TV, newspaper, or magazine ads. In fact, 1 out of every 4 people that visit…

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Five critical stats about the auto-buying journey (and what to do with them)

Posted by
on July 16, 2019
illuminated speedomteter

In the age of digital marketing, the car-buying journey has evolved. Your dealership’s customers are no longer coming into your showroom before they’ve made up their mind about which vehicle to purchase. Instead, they’re doing the majority of their research (and decision-making) online, long before they enter your dealership. New competitors, the rise of the…

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How to calculate automotive marketing ROI for your dealership

Posted by
Nick Jackson
on June 28, 2019
laptop on car engine

According to 2017 data collected by the National Automobile Dealers Association (NADA), dealerships across the United States are spending over 55 percent of their advertising budget on internet ads. (This figure works out to an average monthly ad spend of $26,750 per month.) And this research tracks with another study of over 300 dealerships, which…

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How to create a marketing strategy for each part of the car buyer’s journey

Posted by
on June 21, 2019
Car on open road

There’s a simple truth when it comes to dealership marketing: You will not see sustained long-term growth in car purchases if you are depending only on walk-ins, large advertising banners, or television commercials. The battle for your customers will not be won with grand gestures, but with customer micro-moments and touchpoints. A slam dunk one-size-fits-all…

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What Drives Auto Buyers?

Posted by
on March 13, 2017

Do you know what drives traffic to your dealership? Auto buyers are the perfect audience to reach via channels like digital advertising and mobile marketing, but how do you make sure those channels are actually driving revenue so you can prove and improve your marketing ROI? CallRail has you covered. Download the infographic to access…

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