Three ways to use CallRail for user research

Posted by
on August 23, 2018
businessman looking at line graph

User research is the process of discovering your customers’ needs, desires, frustrations, and behaviors, and then using that information to improve your product, service, or marketing. It’s the cornerstone of UX and user-centered design, but it can be difficult to gather reliable user research on a regular basis. (Not to mention knowing what to do…

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Top call tracking tips for real estate marketing

Posted by
Dan Wakefield at CallRail
on June 27, 2018
A row of colorful houses

Real estate marketing can be a tough game to play, and no one knows that better than realtors. The path to purchase is a long and winding road, one that requires plenty of research and investigation on the buyer’s part, and loads of guidance and persistence from the agent. Payoffs can be big for dedicated…

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Call tracking and GDPR: Here’s what marketers need to know

Posted by
on May 8, 2018
is call tracking under gdpr legal? CallRail explains

Later this month, the European Union’s General Data Protection Regulation will go into effect. You’ve probably seen plenty of headlines about GDPR, which, in a nutshell, is a set of regulations on businesses designed to protect the privacy of EU citizens. Perhaps you already have a general idea of how GDPR might impact your business.…

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Why you need a toll-free number in your Local Swap pool

Posted by
on May 7, 2018
A group of origami boats against a white background

Local Swap lets you swap tracking numbers based on a website visitor’s geographic location, so customers never see a number that makes them wonder where you’re located. For example, visitors located in San Francisco will see a San Francisco number and Phoenix visitors will see a Phoenix number, giving your business a stronger regional or…

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Using Local Swap: 4 steps to get you from start to finish

Posted by
on April 30, 2018
hand holding lightbulb

If you get a phone call from a number you don’t recognize, do you pick up? Maybe you do, but you probably think twice. Customers are the same on websites. Someone browsing companies online might hesitate to call a phone number that looks unfamiliar to them, assuming the company isn’t local. That’s why we built a…

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5 ways CallRail uses CallRail

Posted by
on March 13, 2018
Red rotary telephones floating against a blue backdrop.

At CallRail, we built a product that we also use. Not only do we know the ins and outs of our platform, we’re excited to continue expanding its capabilities. Here are some of our favorite ways we use CallRail at CallRail.   1) Call recording = Customer insights Our Sales and Customer Support teams communicate with…

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