Retargeting for call-only campaigns: Here’s how it’s done

Posted by
Zack Bedingfield at CallRail
on October 11, 2019
hand holding smartphone

Ad retargeting is a marketing strategy used to zero in on website visitors who, for whatever reason, didn’t make a purchase. Retargeting campaigns continue to perform better than other types of advertising, and for good reason: After a prospect has visited your site, you can say with almost complete certainty that they’re somewhat qualified. And…

Continue Reading


What are Google Ads Call-Only Ads?

Posted by
Zack Bedingfield at CallRail
on April 14, 2017
mac laptop open to google search users may encounter call only ads

What are Google Ads Call-Only ads? Google Ads (formerly AdWords) call-only ads are ads that can only appear on mobile and when clicked, call the number specified. A normal ad would take you to a specific webpage, but these ads can only call a specific number. How Does an Google Ads Call-Only Ad Work? A…

Continue Reading