How Constellation Behavioral Health uses CallRail and Salesforce to solve the multi-touch attribution problem

Posted by
on September 14, 2017
salesforce integration

CBH shows how CallRail’s Salesforce integration brings attribution clarity to a challenging market Outpatient behavioral health treatment is a sensitive field in which patients seek help for mental health issues like addiction and families look for reassurance that their loved one is receiving the best possible care. In an industry like this, trust and accuracy…

Continue Reading

What is multi-channel attribution?

Posted by
Zack Bedingfield at CallRail
on June 6, 2017
Google Analytics Screen Shot

What is multi-channel attribution? Multi-channel attribution refers to the process of determining which marketing channels ultimately lead to a sale and giving each channel the appropriate amount of credit per its role in the sales cycle. How multi-channel attribution modeling helps marketers Multi-channel attribution helps sales and marketing teams determine which marketing channels and campaigns…

Continue Reading

What is a Softphone?

Posted by
on May 2, 2017
Woman looks at cell phone and sits in front of a laptop that uses softphone technology

What is a softphone? A softphone is a computer program used to make phone calls over the internet from any device with a speaker and mic, including computers and mobile devices. A softphone allows users to make telephone calls without an actual, physical telephone. How do businesses use softphones? Many businesses choose to use softphones instead…

Continue Reading

CallRail is going to LSA 2017

Posted by
on February 20, 2017

From February 27th – March 1st, Team CallRail will be attending LSA 2017! This dynamic local marketing event will feature workshops, case studies, and professional networking opportunities. Produced by Local Search Association, the event will be held at Loews Coronado Bay Resort in San Diego. Why is CallRail attending? We strive to empower data-driven marketers…

Continue Reading

(888) 907-4718 Sign Up Free
Support Sign In