Top call tracking tips for real estate marketing

Posted by
Dan Wakefield at CallRail
on June 27, 2018
A row of colorful houses

Real estate marketing can be a tough game to play, and no one knows that better than realtors. The path to purchase is a long and winding road, one that requires plenty of research and investigation on the buyer’s part, and loads of guidance and persistence from the agent. Payoffs can be big for dedicated…

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Looking back at year one of the CallRail community

Posted by
on May 11, 2018
A neon sign shaped like the CallRail 'superhero' logo

Why Community? How this journey started Last April, we launched the first version of the CallRail Community. After being hired to manage social media at the start of 2017, being asked to spearhead work on our customer forum was somewhat of a surprise. A little background: I came from a small agency where I managed…

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What is image optimization?

Posted by
Melissa Garner
on May 11, 2018
A keyring against a white background.

Image optimization involves making your website images useful to both visitors and search engines. This includes techniques like reducing file sizes without sacrificing quality in order to increase site speed, or providing alt text for screen readers and search engines to identify what an image is about. Learn more about CallRail’s recommended SEO best practices……

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Why you need a toll-free number in your Local Swap pool

Posted by
on May 7, 2018
A group of origami boats against a white background

Local Swap lets you swap tracking numbers based on a website visitor’s geographic location, so customers never see a number that makes them wonder where you’re located. For example, visitors located in San Francisco will see a San Francisco number and Phoenix visitors will see a Phoenix number, giving your business a stronger regional or…

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Route Calls with Ease: New Out-of-the-Box Call Flow Builder Templates

Posted by
headshot of Anna Niles
on January 29, 2018
Three Vintage wall telephones

Determining how to to successfully route calls can be a daunting task. Taking into account staff availability, schedules, and location, has historically been a manual, painful process. CallRail’s Call Flow Builder revolutionized this process, giving users the freedom to completely customize the way calls are being routed. With multi-step options, the customizable flows ensure your…

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B2B marketing best practices for boosting leads and sales

Posted by
on November 16, 2017
Origami boats

In the not-too-distant past, B2B marketing was synonymous with rows and rows of phone desks, each staffed by an agent who made cold calls to other businesses. This is one of the most expensive and time-consuming ways to market to an audience — it has a high upfront cost for equipment and training, requires dedicated…

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