What is image optimization?

Posted by
Melissa Garner
on May 11, 2018
key ring

Image optimization involves making your website images useful to both visitors and search engines. This includes techniques like reducing file sizes without sacrificing quality in order to increase site speed, or providing alt text for screen readers and search engines to identify what an image is about. Learn more about CallRail’s recommended SEO best practices……

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Why you need a toll-free number in your Local Swap pool

Posted by
on May 7, 2018
origami boats

Local Swap lets you swap tracking numbers based on a website visitor’s geographic location, so customers never see a number that makes them wonder where you’re located. For example, visitors located in San Francisco will see a San Francisco number and Phoenix visitors will see a Phoenix number, giving your business a stronger regional or…

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Route Calls with Ease: New Out-of-the-Box Call Flow Builder Templates

Posted by
headshot of Anna Niles
on January 29, 2018
Three Vintage wall telephones

Determining how to to successfully route calls can be a daunting task. Taking into account staff availability, schedules, and location, has historically been a manual, painful process. CallRail’s Call Flow Builder revolutionized this process, giving users the freedom to completely customize the way calls are being routed. With multi-step options, the customizable flows ensure your…

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B2B marketing best practices for boosting leads and sales

Posted by
on November 16, 2017
Origami boats

In the not-too-distant past, B2B marketing was synonymous with rows and rows of phone desks, each staffed by an agent who made cold calls to other businesses. This is one of the most expensive and time-consuming ways to market to an audience — it has a high upfront cost for equipment and training, requires dedicated…

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How automated Keyword Spotting can help your business save time and earn more leads

Posted by
on November 10, 2017
Conversation Intelligence tree

Your business requires attention, care, and a great deal of time.  You shouldn’t have to spend hours listening to phone calls when you could be getting other things done. That’s why we created Keyword Spotting — the latest and greatest addition to CallRail’s suite of Conversation Intelligence tools. This feature uses advanced automation and artificial intelligence…

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Automotive marketing best practices for boosting sales and revenue

Posted by
on October 27, 2017
Arrow points to telephone

A comprehensive automotive marketing strategy is essential, whether you’re representing an individual seller or a big franchise. Dealers can expect to pay anywhere from $350 to $500 in advertising and lead-acquisition per car sold — a significantly higher up-front cost than most other industries. Any auto seller will be well-served by having a marketing strategy…

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