What is the marketing funnel?

Posted by
amber guidry headshot
on February 22, 2018
Person highlighting information on a paper at their desk

The marketing funnel is a visual model of the customer journey, beginning with awareness of your product or service and (ideally) ending with post-sale evangelism. It outlines the process of turning your leads into customers, breaking down each stage of their journey with your brand. The funnel visual fittingly describes this process ––  marketers cast…

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B2B marketing best practices for boosting leads and sales

Posted by
on November 16, 2017
Origami boats

In the not-too-distant past, B2B marketing was synonymous with rows and rows of phone desks, each staffed by an agent who made cold calls to other businesses. This is one of the most expensive and time-consuming ways to market to an audience — it has a high upfront cost for equipment and training, requires dedicated…

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