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The importance of attribution for dealership marketing, explained

Posted by
on August 16, 2019
car parked on city street nighttime

Have you ever wondered about the impact individual digital marketing tactics and touchpoints have on your customers? And more importantly, whether that budget is translating into effective dealership marketing that brings in leads and closes sales? The effective use of in-depth marketing attribution allows your auto dealership to understand and answer these questions, and many…

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A guide to using call tracking to optimize dealership marketing

Posted by
on August 9, 2019
dealer handing over car keys

When it comes to business engagement and customer interactions, phone calls are still king. According to Google, 70 percent of mobile users use click-to-call buttons to connect with businesses directly from the search engines results page. In the same report, Google also found that 61 percent of mobile searchers consider click-to-call to be the most…

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