What is conversation analytics?

Posted by
Melissa Garner
on April 2, 2018
robot holds smartphone

Conversation analytics is the study of transcribed dialogue from a phone call of two or more people in order to gain insights on customer behavior. By collecting this data, marketers can better understand and target leads. How does conversation analytics work? Conversation analytics requires several moving parts in order to turn conversation into data. The…

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The AI Acquisition Spree and What It Means for Marketers

Posted by
on August 3, 2017

Venture capital firms and mobile manufacturers alike are on an acquisition spree, investing heavily in AI-powered voice recognition and text-to-speech technology. With its broad usefulness in sales, customer service, mobile tech, and strategic planning, companies are eager to get in on the ground floor of this fast-growing field. You don’t need a weatherman to know…

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Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

Posted by
on July 6, 2017

For many sales and marketing professionals, terms like artificial intelligence, machine learning, and master algorithm may seem comparable to a foreign language. But in reality, artificial intelligence (or AI for short) is the next great technological revolution knocking at our front door, making and saving money for the businesses that deploy these autonomous algorithms. AI can…

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