How to guarantee shareholders understand your ROI

Posted by
on October 18, 2019
agency marketer on laptop

This guest post was written by our friends at Edison21, a digital marketing agency that specializes in PPC advertising and reporting for Shopify store owners. ROI (return on investment) is a surprisingly tricky metric to track and communicate in your digital marketing campaign. Proper ROI reporting shows if a digital campaign is working and a…

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Titan PPC helps clients dig deeper into their data with call tracking

Posted by
karissa austin photo
on September 30, 2019
google ads dashboard

Vancouver-based agency Titan PPC knows a thing or two about the ‘quality over quantity’ approach to marketing. Instead of offering a host of services to their clients, they channel their expertise and resources into pay per conversion marketing, which delivers more immediate results.  At the same time, as marketing reporting becomes more accessible and commonplace…

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The best call tracking features for agencies (and how they work)

Posted by
Dedra Mitchell at CallRail
on February 11, 2019
metal keyring on gray backdrop

As an agency digital marketer looking to get the best results for your clients, you’re continuously searching for the latest and greatest marketing technology. You already understand that call tracking can help you earn serious ROI for your advertising dollars, but you have questions or uncertainties about how best to put this tech to work.…

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How to calculate ROI for campaigns, agency work, and everything in between

Posted by
on January 17, 2019
marketing roi calculations

Just as there are many different forms of marketing — agency marketing, campaign marketing, referral / relationship marketing — there’s an equally diverse range of methods for calculating ROI on those initiatives. Depending on the size and scope of the specific campaign (or the wider time period you’re measuring), ROI calculation can require anything from…

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