How to analyze your data to improve engagement on your website

Posted by
on July 12, 2019
marketing strategy meeting

We all know that Google Analytics (GA) is the data analytics tool most commonly used to analyze marketing performance and guide overall strategy. And there’s a reason it’s such a popular tool: The data you get is invaluable. But when it comes to improving user experience, looking at data from GA doesn’t tell the full…

Continue Reading

Customer Spotlight: How SmartBug and The Arbor Co. optimize sales and marketing, together

Posted by
karissa austin photo
on April 30, 2019
arbor company seniors laughing

Choosing an independent or assisted living community is a big decision for seniors and their families. On top of requiring excellent accommodations, they also need peace of mind and confidence in their community management before signing a lease. The Arbor Company knows this firsthand. With 44 independent and assisted living rental communities across 11 states,…

Continue Reading

We’ve upgraded Account Center: New tools make client management easier than ever

Posted by
on April 29, 2019
metal keyring on white backdrop

Here on CallRail’s Product team, we’re dedicated to making multi-client management as easy and efficient as possible. That’s why we’re proud to announce several exciting new tools and enhancements in Account Center designed to help you get more done in less time. Streamlined client management These Account Center upgrades aim to make it even easier…

Continue Reading

With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

Posted by
on March 22, 2019
A man looks up at the rising line of a graph painted on the wall in front of him.

There’s no shortage of PPC marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current Google Ads (AdWords) ranking algorithm becomes less valuable when…

Continue Reading


The best call tracking features for agencies (and how they work)

Posted by
Dedra Mitchell at CallRail
on February 11, 2019
metal keyring on gray backdrop

As an agency digital marketer looking to get the best results for your clients, you’re continuously searching for the latest and greatest marketing technology. You already understand that call tracking can help you earn serious ROI for your advertising dollars, but you have questions or uncertainties about how best to put this tech to work.…

Continue Reading


How to make your agency indispensable with data-driven marketing

Posted by
karissa austin photo
on January 15, 2019
agency marketing meeting

It’s 2019, and digital marketing isn’t all that groundbreaking anymore — especially for agencies. The industry has advanced to a point where if you aren’t doing some kind of digital marketing, you’re falling behind the times (and your competitors). But simply offering digital marketing services doesn’t cut it either. There are hundreds upon hundreds of…

Continue Reading