The 8 best AdWords ads we’ve ever seen

Posted by
on March 5, 2018
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Crafting the perfect display ad for Google AdWords is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the viewer to…

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With Bing, AdWords, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

Posted by
on February 7, 2018
Man looks at graph

There’s no shortage of digital marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current AdWords ranking algorithm becomes less valuable when Google changes…

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What is ROAS?

Posted by
Zack Bedingfield at CallRail
on November 6, 2017
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What is ROAS? “ROAS” is an acronym that stands for “return on ad spend.” This is a metric that advertisers use to judge the effectiveness of their advertising dollars. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads. Why is ROAS an important KPI? Calculating return on…

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What is Parallel Tracking in AdWords?

Posted by
on November 2, 2017

What is Parallel Tracking in AdWords? Parallel tracking is a method of loading a landing page URL of an ad separately from a tracking URL, which loads in the background, in order to decrease landing page load time. Effective 2018 AdWords will use this type of tracking by default for all ads. Previously, the user…

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Why Google is pledging to fix its fake traffic problem

Posted by
on August 29, 2017
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Google has an ad fraud problem: Facing a storm of fresh criticism for serving ads to websites with fake traffic, resulting in fake clicks on ads, the web giant has pledged to crack down on this long-running issue. Google will be issuing partial refunds to those affected and promises to develop a set of diagnostic…

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15 Minutes to Improved AdWords Call Lead Engagement

Posted by
on August 14, 2017

J.P. VanderLinden is Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO. Learn more at embertribe.com. You already know that  CallRail and AdWords go together like peanut butter and jelly, like milk and cookies, like macaroni and… you get the idea. But are you taking full…

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