Feature Update: Send a call’s value to Google AdWords

Posted by
on March 7, 2018
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CallRail’s Google AdWords integration is one of our most popular features. Sending phone conversions directly into AdWords helps marketers achieve full attribution for their PPC spend and make better optimization decisions about their paid campaigns. Another benefit of activating CallRail’s direct integration with the AdWords API is the ability to match inbound phone call leads…

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The 8 best AdWords ads we’ve ever seen

Posted by
on March 5, 2018
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Crafting the perfect display ad for Google AdWords is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the viewer to…

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With Bing, AdWords, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

Posted by
on February 7, 2018
A man looks up at the rising line of a graph painted on the wall in front of him.

There’s no shortage of digital marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current AdWords ranking algorithm becomes less valuable when Google changes…

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What is ROAS?

Posted by
Zack Bedingfield at CallRail
on November 6, 2017
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What is ROAS? “ROAS” is an acronym that stands for “return on ad spend.” This is a metric that advertisers use to judge the effectiveness of their advertising dollars. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads. Why is ROAS an important KPI? Calculating return on…

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What is Parallel Tracking in Google Ads?

Posted by
on November 2, 2017

Updated: July 24, 2018 What is Parallel Tracking in Google Ads? Parallel tracking is a method of loading a landing page URL of an ad separately from a tracking URL, which loads in the background, in order to decrease landing page load time. Effective 2018 Google Ads will use this type of tracking by default…

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