Feature Update: Send a call’s value to Google Ads

Posted by
on March 7, 2018
A hand holds a lightbulb in front of a blue background

CallRail’s Google Ads integration (previously AdWords) is one of our most popular features. Sending phone conversions directly into Google Ads helps marketers achieve full attribution for their PPC spend and make better optimization decisions about their paid campaigns. Another benefit of activating CallRail’s direct integration with the Google Ads API is the ability to match…

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The 8 best Google Ads ads we’ve ever seen

Posted by
on March 5, 2018
adwords logo

Crafting the perfect display ad for Google Ads (formerly AdWords) is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the…

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With Bing, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

Posted by
on February 7, 2018
A man looks up at the rising line of a graph painted on the wall in front of him.

There’s no shortage of digital marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current Google Ads (AdWords) ranking algorithm becomes less valuable when…

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What is ROAS?

Posted by
Zack Bedingfield at CallRail
on November 6, 2017
callrail-adwords

What is ROAS? “ROAS” is an acronym that stands for “return on ad spend.” This is a metric that advertisers use to judge the effectiveness of their advertising dollars. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads. Why is ROAS an important KPI? Calculating return on…

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What is Parallel Tracking in Google Ads?

Posted by
on November 2, 2017
Image of open laptop on table with Google Ads on screen

Updated: July 24, 2018 What is Parallel Tracking in Google Ads? Parallel tracking is a method of loading a landing page URL of an ad separately from a tracking URL, which loads in the background, in order to decrease landing page load time. Effective 2018 Google Ads will use this type of tracking by default…

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