Call tracking systems: Key to a complete attribution ecosystem

Posted by
on March 5, 2018
Backseat image of man talking on the phone while driving

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system. Oftentimes, call tracking services and software serve as the adhesive that unites marketing efforts across all different planes. The modern marketing environment spans all devices, all mediums, and all moments in a potential buyer’s journey. A potential client…

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The 8 best Google Ads ads we’ve ever seen

Posted by
on March 5, 2018
adwords logo

Crafting the perfect display ad for Google Ads (formerly AdWords) is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the…

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With Bing, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

Posted by
on February 7, 2018
A man looks up at the rising line of a graph painted on the wall in front of him.

There’s no shortage of digital marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current Google Ads (AdWords) ranking algorithm becomes less valuable when…

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What is Google Ads Call Tracking?

Posted by
Zack Bedingfield at CallRail
on May 19, 2017
man in suit holding a smartphone

What is Google Ads (formerly AdWords) Call Tracking? Google Ads call tracking is a type of conversion tracking in Ads that allows you to see how many prospective customers called your business after seeing or clicking one of your pay-per-click ads. How Does Google Ads Call Tracking Work? Ads call tracking can work two different…

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What is a Call Extension?

Posted by
Zack Bedingfield at CallRail
on April 14, 2017
woman on laptop setting up call extensions in google adwords

What is a Call Extension? A call extension is an ad extension in Google Ads (formerly AdWords) that will show your phone number alongside your ad. On mobile this can show up as a “click-to-call” button. How Does a Call Extension Work? One of many “ad extensions” you can run within Google Ads, call extensions…

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What are Google Ads Call-Only Ads?

Posted by
Zack Bedingfield at CallRail
on April 14, 2017
mac laptop open to google search users may encounter call only ads

What are Google Ads Call-Only ads? Google Ads (formerly AdWords) call-only ads are ads that can only appear on mobile and when clicked, call the number specified. A normal ad would take you to a specific webpage, but these ads can only call a specific number. How Does an Google Ads Call-Only Ad Work? A…

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