Call tracking systems: Key to a complete attribution ecosystem

Posted by
on March 5, 2018

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system. Oftentimes, call tracking services and software serve as the adhesive that unites marketing efforts across all different planes. The modern marketing environment spans all devices, all mediums, and all moments in a potential buyer’s journey. A potential client…

Continue Reading

The 8 best AdWords ads we’ve ever seen

Posted by
on March 5, 2018
adwords logo

Crafting the perfect display ad for Google AdWords is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the viewer to…

Continue Reading



With Bing, AdWords, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

Posted by
on February 7, 2018
Man looks at graph

There’s no shortage of digital marketing experts today who promise to bring in big results for your business. But in the new and constantly shifting world of online advertising, those claims can suddenly evaporate due to abrupt changes in the industry — expertise with the current AdWords ranking algorithm becomes less valuable when Google changes…

Continue Reading

What is AdWords Call Tracking?

Posted by
Zack Bedingfield at CallRail
on May 19, 2017
man in suit holding a smartphone

What is AdWords Call Tracking? AdWords call tracking is a type of conversion tracking in AdWords that allows you to see how many prospective customers called your business after seeing or clicking one of your pay-per-click ads. How Does AdWords Call Tracking Work? AdWords call tracking can work two different ways. It can track calls…

Continue Reading

What is a Call Extension?

Posted by
Zack Bedingfield at CallRail
on April 14, 2017
woman on laptop setting up call extensions in google adwords

What is a Call Extension? A call extension is an ad extension in Google AdWords that will show your phone number alongside your ad. On mobile this can show up as a “click-to-call” button. How Does a Call Extension Work? One of many “ad extensions” you can run within Google AdWords, call extensions append your…

Continue Reading

What are AdWords Call-Only Ads?

Posted by
Zack Bedingfield at CallRail
on April 14, 2017
mac laptop open to google search users may encounter call only ads

What are AdWords Call-Only ads? AdWords call-only ads are ads that can only appear on mobile and when clicked, call the number specified. A normal ad would take you to a specific webpage, but these ads can only call a specific number. How Does an AdWords Call-Only Ad Work? A call-only ad works similarly to…

Continue Reading

AdWords Announces Automatic Call Extensions for Mobile Search

Posted by
Zack Bedingfield at CallRail
on January 11, 2017

Google has made another announcement about call extensions this week. In an email sent Monday, Google said they’ll be automatically adding call extensions to ads that don’t have them running when a phone number is featured “prominently” on the landing page. How “prominent” does a phone number have to be to qualify? We’re not sure,…

Continue Reading
(888) 907-4718 Sign Up Free
Support Sign In