The 8 best Google Ads ads we’ve ever seen

Posted by
on March 5, 2018
adwords logo

Crafting the perfect display ad for Google Ads (formerly AdWords) is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the…

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Automotive marketing best practices for boosting sales and revenue

Posted by
on October 27, 2017
Arrow points to telephone

A comprehensive automotive marketing strategy is essential, whether you’re representing an individual seller or a big franchise. Dealers can expect to pay anywhere from $350 to $500 in advertising and lead-acquisition per car sold — a significantly higher up-front cost than most other industries. Any auto seller will be well-served by having a marketing strategy…

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What is a Call Extension?

Posted by
Zack Bedingfield at CallRail
on April 14, 2017
woman on laptop setting up call extensions in google adwords

What is a Call Extension? A call extension is an ad extension in Google Ads (formerly AdWords) that will show your phone number alongside your ad. On mobile this can show up as a “click-to-call” button. How Does a Call Extension Work? One of many “ad extensions” you can run within Google Ads, call extensions…

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