The 8 best AdWords ads we’ve ever seen

Posted by
on March 5, 2018
adwords logo

Crafting the perfect display ad for Google AdWords is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the viewer to…

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Automotive marketing best practices for boosting sales and revenue

Posted by
on October 27, 2017
Arrow points to telephone

A comprehensive automotive marketing strategy is essential, whether you’re representing an individual seller or a big franchise. Dealers can expect to pay anywhere from $350 to $500 in advertising and lead-acquisition per car sold — a significantly higher up-front cost than most other industries. Any auto seller will be well-served by having a marketing strategy…

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What is a Call Extension?

Posted by
Zack Bedingfield at CallRail
on April 14, 2017
woman on laptop setting up call extensions in google adwords

What is a Call Extension? A call extension is an ad extension in Google AdWords that will show your phone number alongside your ad. On mobile this can show up as a “click-to-call” button. How Does a Call Extension Work? One of many “ad extensions” you can run within Google AdWords, call extensions append your…

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