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What is a call extension?

Posted by
Zack Bedingfield at CallRail
on April 14, 2018
what is a call extension?

What is a call extension? A call extension is an ad extension in Google Ads (formerly AdWords) that will show your phone number alongside your ad and encourage prospects to call your directly. On mobile this can show up as a “click-to-call” button. How does a call extension work? One of many “ad extensions” you…

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Feature Update: Send a call’s value to Google Ads

Posted by
on March 7, 2018
A hand holds a lightbulb in front of a blue background

CallRail’s Google Ads integration (previously AdWords) is one of our most popular features. Sending phone conversions directly into Google Ads helps marketers achieve full attribution for their PPC spend and make better optimization decisions about their paid campaigns. Another benefit of activating CallRail’s direct integration with the Google Ads API is the ability to match…

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The 8 best Google Ads ads we’ve ever seen

Posted by
on March 5, 2018
adwords logo

Crafting the perfect display ad for Google Ads (formerly AdWords) is equal parts science and art — your available character count is extremely limited, which means you’ve got to express your company’s value proposition with as little text as possible. Plus, you’ve also got to work in a compelling call to action that motivates the…

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