Products
Call Tracking

Know which marketing efforts inspired your best leads to call.

Lead Center

Call, text, chat, and manage all your team's leads from a single unified inbox.

Conversation Intelligence

Call transcriptions with AI-powered analysis and lead categorization.

Form Tracking

Connect each ad, campaign, and keyword to every form submission.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support
(888) 907-4718

CallRail is a 2016 Stack Master Revvie Award Finalist

by CallRail
April 20, 2016

Marketo’s Revvie Awards

Early last November, we received an email from our Marketo implementation consultant encouraging us to apply for a 2016 Revvie Award. The Revvie Awards recognize members of the Marketo community who are leveraging Marketo to drive the next era of marketing. The specific category our consultant referenced is The Stack Master award, which was created to recognize the power of Marketing Technology. So we decided to go for it and share our story with the Marketo Marketing Nation, and now you!

Integrating our Marketing Stack

CallRail successfully integrated Marketo with a variety of marketing technology applications, including our own call tracking analytics product. This deployment and evolution of our marketing technology stack has contributed to our company’s success in a huge way. We are able to track lead activity through Marketo and leverage other technologies to use that information in the most effective manner. Having so many moving parts flow in such a collaborative fashion has changed the way we do business.  More specifically, this martech stack drove a 50% increase in leads and 20% increase in conversions.

Our martech stack drove a 50% increase in leads and 20% increase in conversions.

We went from having siloed databases to building a powerhouse of a system that has drastically streamlined workflows of every department, but most notably that of the Marketing, Sales, and Client Success teams. Not only has this infrastructure increased departmental efficiency but it has amplified visibility and collaboration across departments.

Baby Got Stack

Along with our written submission, we were given the opportunity to create a video that further communicates why we should be deemed The Stack Master. As we sat around our conference room table discussing the frames, props, and cast of our documentary-like video, it hit us that we really needed to create something more…. CallRail. We had a ton of fun molding our martech functionality into a highly entertaining music video that you can check out below. Trust us, it’s worth the watch.

Several weeks ago we were named a finalist in The Stack Master category and we couldn’t have been more excited to get this news. The Revvie winners will be announced live at the Marketing Nation Summit next month in Las Vegas. Stay tuned and cheers to having something to celebrate!