This site does not support Internet Explorer. Use a modern browser for an improved experience.
Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
callrail marketing graphs
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

NewsEbooksWebinarsDefinitionsCase StudiesGuidesTips
Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support Sign In
Start Free Trial
Already have an account? Sign In
(888) 907-4718
  • Learn
  • Reporting

As SMB investment in digital increases, so does the need for better performance metrics

by Erica Hawkins
January 30, 2015

They don’t have time. They’re usually fulfilling more than one role at their company. They know marketing is important and they’re bombarded, everyday, with solicitations from multiple vendors.

The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. These salespeople have good reason to be hounding SMBs — all indications point to the fact that SMBs are finally opening their wallets to pay for online marketing.

BIA/Kelsey predicts that 2015 will be a banner year for local media expenditure on the part of small to medium businesses, with investment exceeding $50 billion. Much of this figure will be put toward online marketing in some form, including display ads, pay-per-click, online directories, social media, and local SEO.

With this investment comes more complexity in marketing metrics. From social media marketing to email marketing to search marketing, the sheer volume of new acronyms to learn is impressive. Pay-Per-Click (PPC) advertising, for example, has no fewer than 8 typical Key Performance Indicators (KPIs) to track the effectiveness of campaigns.

Read the full article at streetfightmag.com.

Stay in the know

Subscribe to our newsletter

Company
About Us Careers Culture Contact Us
Support
Help Center Developers System Status
Resources
Content Hub Refer a Friend Partnerships Integrations
Try CallRail
Free Trial Pricing Request a Demo Contact Sales Enterprise

Terms of UsePrivacy NoticeSecurity

Copyright © 2011-2022 CallRail, Inc. All rights reserved.