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Streamline Your Marketing: A Guide to Saving Time with Call Tracking

by Erica Hawkins

You’ve heard the old saying, “Time is Money?” Well, that saying is particularly true when it comes to your marketing campaigns. According to BrightTALK, having a lack of resources like time is one of the biggest obstacles to successful lead generation for 61% of B2B marketers.

The quicker the trip between generating leads and converting those leads to customers, the faster you’ll be able to focus on what’s working and streamline your marketing process to boost ROI.

Here are a few examples of how call tracking can transform your marketing for quicker proven results.

Call Attribution for Focused Ad Spend

If you’re tracking clicks and other online activity but you aren’t tracking calls, it’s impossible to get the full picture behind what drives revenue for your business. Setting up a call tracking campaign with CallRail only takes 60 seconds so you can quickly optimize your strategy. Combine that fast with a fast set up time with the ability to close the lead attribution gaps for calls and you’ll have the ability to quickly focus your ad spend on what actually drives conversions.

We’ve seen it first hand with customers who implement call tracking with their automation tools like HubSpot. Integrating inbound call tracking data with your web analytics data will help you understand the way your potential customers interact with you a lot better. Integrating with tools such as Google Analytics, Marketo, HubSpot, or Salesforce is a great way to consolidate your marketing efforts.

Automate Your Lead Conversion Process

Marketers considered to be “marketing automation high performers” who use automation have an average 60% higher lead-to-sale conversion rating, meaning the ability to automate their marketing process has enabled them to convert leads at a higher rate.

Automation tools like CallRail’s CallScore can take your call data to the next level. Users have the ability to choose the type of calls they want to classify and keywords specific to their industry, allowing CallRail to automatically mark a call as a Good Lead upon its completion. Once the callers that have converted have been recognized, the CallScore feature will populate them as a percentage of total callers in CallRail’s Lead Funnel Report. Once you access the lead funnel report, you’ll be able to view how many web visitors have called your business and whether or not those callers were good leads.

Streamline Campaign Setup for Real Results

Save time with CallRail call tracking

iNet Media, a digital marketing agency, first implemented call tracking through Marchex, but after using the system for nearly two years, their marketing needs weren’t being accomplished and iNet ran into multiple technical issues that got in the way of efficiently running their call tracking campaigns.
After talking to other agencies about their call tracking platforms of choice, iNet Media decided to switch to CallRail.

“We did some research and sat on a call with CallRail and saw how easy it was. The difference was quite dramatic. It wasn’t just a slight improvement, it was a major improvement to what we had. The interface and the usability was far superior. It was a no-brainer to move to CallRail,” said Julian.

They’re now able to set up in just 60 seconds, a 99% decrease in the time it took them to set up campaigns through Marchex.

The agency has also seen a boost in client spend and retention now that they can easily prove what drives calls with CallRail. In one instance, one of their clients was spending $2,000 a month on a campaign, but after implementing CallRail the client is now spending $8,000 on that same campaign, an increased spend of 300%.

Summary

B2B marketers need more time and efficient marketing makes it easy for them to quickly see what marketing channels drive leads so they can focus their marketing dollars on what’s working. It only takes one minute to set up CallRail call tracking, plus with automated lead qualification tools like CallScore, you not only save time but you’ll have a higher lead to sale conversion rate.

If you’re interested in learning more about how you can streamline your marketing campaigns and get faster results with call tracking, request a demo or contact us today!